
Qualcomm at MWC Barcelona
March 2-5 2026 | Fira Gran Via
Booth 3E10
Leading the path to 6G in the AI Era
Every generation of connectivity has started with Qualcomm, and at MWC Barcelona we’ll showcase how we are once again charting the path forward—this time toward 6G in the AI era. From breakthrough innovations in next generation connectivity, to the rise of Personal AI across devices and the acceleration of intelligent, automated operations across industrial environments, we’re demonstrating how AI everywhere is becoming more powerful, more intuitive and more seamlessly integrated than ever before.
Join us in Barcelona as we reveal the technologies and ecosystem momentum shaping the future of connected computing.
Cristiano Amon's Keynote: Architecting 6G for the AI Era

Keynote: Architects of the AI Age
Mar 3, 2026 | 1:20:33
Speakers at MWC
Cristiano Amon
President & Chief Executive Officer,
Qualcomm Incorporated
Opening Keynote Presentation: Architecting 6G for the AI Era
March 3, 2026 | 9:30 AM CET
Akash Palkhiwala
EVP, Chief Financial Officer and Chief Operating Officer,
Qualcomm Incorporated
GTI Summit Keynote Presentation
March 3, 2026 | 10:30 AM CET
Don McGuire
EVP and Chief Marketing Officer, Qualcomm Incorporated
Panel: The 2026 CMO Playbook: AI, Trust and Growth at Speed
March 3, 2026 | 11:00 AM CET
Nakul Duggal
EVP and Group GM, Automotive, Industrial and Embedded IoT, and Robotics, Qualcomm Technologies, Inc.
Panel Discussion: Robots Among Us: Are We Ready for Embodied AI?
March 3, 2026 | 12:15 PM CET
WIC Embodied AI Forum Keynote Speech
March 3, 2026 | 9:00 AM CET
Durga Malladi
EVP and GM, Technology Planning, Edge Solutions & Data Center
Qualcomm Technologies, Inc.
Panel Discussion: Break the Walls: The Convergence of AI, Devices & Connectivity
March 2, 2026 | 11:00 AM CET
Alex Katouzian
EVP and Group General Manager, Mobile, Compute, & XR (MCX),
Qualcomm Technologies, Inc.
Private Press Event: The Rise of Personal AI
March 2, 2026 | 9:45 AM CET
Ziad Asghar
SVP & General Manager of XR, Wearables and Personal AI,
Qualcomm Technologies, Inc.
Panel Discussion: What is the X Factor in the Next Reality
March 3, 2026 | 9:45 AM CET
Audrey Scozzaro Ferrazzini
VP, Government Affairs
GSMA Ministerial Programme Panel: Unlocking AI Readiness Globally
March 2, 2026 | 4:15 PM CET
John Smee
SVP, Engineering, Qualcomm Technologies, Inc.
5G Future Summit Keynote Presentation
March 2, 2026 | 5:55 PM CET
Keynote Presentation at the Nokia Booth
March 2, 2026 | 4:30 PM CET
Panel: How to Make 6G a Winning Proposition
March 3, 2026 | 10:00 AM CET
Chris Patrick
SVP & GM, Mobile Handset, Qualcomm Technologies, Inc.
Honor Global Launch Event Special Guest Appearance
March 1, 2026 | 1:00 PM CET
Vieri Vanghi
VP, Product Management,
Qualcomm Europe, Inc.
IoT Summit Keynote Presentation on eRedCap IoT
March 4, 2026 | 9:00 AM CET
Lorenzo Casaccia
VP, Technical Standards,
Qualcomm Europe, Inc.
ORAN ALLIANCE Summit Panel Discussion
March 3, 2026 | 9:00 AM CET
MBBF Top Talk Summit Panel Discussion: Meeting 6G with the Agentverse
March 1, 2026 | 3:50 PM CET
Hemanth Sampath
VP, Engineering, Qualcomm Technologies, Inc.
From Research to Reality: Shaping the Path to 6G Executive Roundtable
March 3, 2026 | 9:00 AM CET
Karthik Balasubramanian
Senior Director, Product Management,
Qualcomm Technologies, Inc.
5G Standalone Executive Roundtable
March 3, 2026 | 9:00 AM CET
View the press kit
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