Mattel and Qualcomm Partner on Augmented Reality
At Uplinq 2010, Mattel highlights potential of AR to bring new ways to play with iconic toy brands.
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Jun 30, 2010
3:08
Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes
At Uplinq 2010, Mattel highlights potential of AR to bring new ways to play with iconic toy brands.
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