"Paparazzi" is the Winner of the Augmented Reality Developer Challenge 2010.

View a variety of exciting and fun AR apps submitted for Qualcomm's AR Developer Challenge 2010.

Developers worldwide created augmented reality (AR) experiences for the 2010 AR Developer Challenge.

Jay Wright, Director of Business Development, demonstrates augmented reality at CES 2011.

Learn about Qualcomm's exciting plans for augmented reality around CES 2011 and beyond.

Video demonstration of Qualcomm's Augmented Reality Extension for Unity

Paul Jacobs discusses growing smartphone demand and competition on CNBC’s Squawk Box, Nov 16, 2010.

Professor Blair MacIntyre discusses the Qualcomm Game Studio at Georgia Tech and augmented reality.

Jay Wright, Director of Business Development, describes and demonstrates augmented reality.

Liat Ben-Zur, Senior Director at Qualcomm, describes her future vision for mobile applications.

In their "American Icon" series, FBN talks with Jay Wright about Augmented Reality.

Qualcomm Partners with Unity to Develop Vision Based AR Solutions