Mattel and Qualcomm Partner on Augmented Reality

Chipsets
Snapdragon™ processors by Qualcomm® deliver all the best technologies on a single power-efficient chip.
Gobi® Modems

Fast, always-on connection for many device segments

Mobile Data Modems

Chipset solutions supporting data-centric devices such as dongles and computers.

Mobile Station Modems

Chipset solutions enabling handsets with advanced 3G and 4G wireless technologies.

Femtocell Station Modems

Platform providing a simple and low cost path for 3G femtocell development.

Single Chip Solutions

Integrated chipset solutions providing data and multimedia to entry-level devices.

WCDMA/HSPA Solutions

Integrated HSPA solutions enabling feature-rich and power-efficient mobile devices.

CDMA2000 Solutions

Integrated CDMA solutions enabling feature-rich and power-efficient mobile devices.

Qualcomm Reference Designs

Streamline the rapid market introduction of smartphones at lower development costs.
view all chipsets
Close Menu
Technologies
mirasol® is an innovative, nature-inspired display technology that is highly reflective, allowing the screen to be seen in direct sunlight.
2net™

Wireless health platform that captures data from wireless medical devices.

3G/4G Wireless

Exploring the limits of wireless technologies and creating next-generation mobile technologies.

AllJoyn™

Peer-to-peer technology enabling ad hoc, proximity-based communication.

Femtocells

Cost-effective solution to increase indoor coverage and capacity with existing devices.

HSPA+ Advanced

An evolution of HSPA wireless technology, enhancing speed and capacity.

Hy-Fi™

Hybrid network combines Wi-Fi, Powerline and Ethernet connectivity.

LTE Advanced

Boosting wireless data and enhancing the mobile experience.

Mobile Computing Platforms

Fleet management solutions for transportation and logistics.

Skifta®

Media shifting service that streams media from smartphones to other devices.

SWAGG™

App enabling mobile gift cards, offers and loyalty programs.

Vuforia™ (Augmented Reality)

Superimposing virtual content on top of a camera’s view of the real world.
view all technologies
Close Menu
Solutions
By Industry

Consumer Electronics

Education

Energy

Government

Healthcare

Telecommunications

Transportation & Logistics

By Category

Augmented Reality

Bluetooth®

Broadcast and Streaming Media

Content Management

Displays

eCommerce

Licensing

Location-Based Services

By Category

Machine-to-Machine (M2M)

Multimedia

Operating Systems

Personalization and Recommendations

Engineering Services

Wireless Charging

Wireless Networks
view all solutions
Close Menu

Video Center

RSS

Mattel and Qualcomm Partner on Augmented Reality

Embed The Video

Copy the code below and paste it into your website.

<div style="font-family: verdana; font-size: 11px;"><object width="500" height="281"><param name="movie" value="http://www.qualcomm.com/sites/all/themes/qualcomm/swfs/player.swf"></param><param name="allowScriptAccess" value="always"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><param name="flashvars" value="xmlPath=http://www.qualcomm.com/feeds/video/13918/detail.xml&mode=embedded&swfPath=http://www.qualcomm.com/sites/all/themes/qualcomm/swfs/&disable_title=false&disable_share=true&disable_send=true&primary=7810710&secondary=3712950&disable_rating=false&send_mailto=true&simple_endScreen=false&simple_infoPanel=true&disable_embed=false&disable_embedViewMore=false&auto_play=true"></param><embed src="http://www.qualcomm.com/sites/all/themes/qualcomm/swfs/player.swf?xmlPath=http://www.qualcomm.com/feeds/video/13918/detail.xml&mode=embedded&swfPath=http://www.qualcomm.com/sites/all/themes/qualcomm/swfs&disable_title=false&disable_share=true&disable_send=true&primary=7810710&secondary=3712950&disable_rating=false&send_mailto=true&simple_endScreen=false&simple_infoPanel=true&disable_embed=false&disable_embedViewMore=false&auto_play=true" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" scale="noscale" wmode="transparent" width="500" height="281"></embed></object><div style="text-align: center; width: 500px;"><a href="http://www.qualcomm.com/videos" style="text-decoration: none;">View More Qualcomm Videos</a></div></div>

Description

At Uplinq 2010, Mattel highlights potential of AR to bring new ways to play with iconic toy brands.

Publish Date: 06.30.10
Length: 3:08

By Industry

By Category

By Category

Mattel and Qualcomm Partner on Augmented Reality

Embed The Video

Description

Related Videos

Related Tags