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Qualcomm Sees Significant Adoption of the Vuforia Augmented Reality Platform

More than 1,000 Augmented Reality Apps Based on Vuforia Launched Within the Past Year

– June 27, 2012 – Qualcomm Incorporated (NASDAQ: QCOM) today announced that Vuforia™, the augmented reality platform that transforms real-world objects into interactive experiences, has seen tremendous growth with use in more than 1,000 applications in the last 12 months. With nearly 30,000 registered developers from more than 130 countries, the Vuforia platform continues to drive a new generation of mobile experiences that delight users and enhance the value of print media and advertising, consumer products and packaging, and educational materials.

“I am very pleased with the breadth and depth of traction we are seeing globally,” said Jay Wright, senior director of business development at Qualcomm. “Developers are proving that augmented reality uniquely enables a wide range of fun and useful experiences. We continue to see that leading consumer product companies are incorporating the Vuforia platform into their future product development and marketing plans because they see the value in bringing experiences to life.”

The Vuforia platform adds value for consumer-facing companies by driving engagement across multiple customer touch points, including printed advertising, products and packaging, and in retail environments. The Vuforia platform is enabling real-world interactivity for a growing number of leading brands, including: Anheuser-Busch, Audi, Johnson & Johnson, Lowe’s Canada, Maybelline, Nike, Sony Pictures Entertainment, Taco Bell and Virgin Media.

• Johnson & Johnson’s “Band-Aid Magic Vision” app brings BAND-AID brand adhesive bandages to life with Disney’s Muppets. The app is designed to provide an entertaining distraction from pain and create a branded experience that is differentiated from competitors. “We have always seen BAND-AID® as magical,” said Sean Adee, product manager, Johnson & Johnson. “By using the Vuforia platform, the magic has been taken to a whole new level.”

• Lowe’s Canada created an app that helps consumers visualize appliances in their home using a printed Lowe’s flier. “Using augmented reality to create a 3D experience in our retail flyer was a first for us and for Canada,” says Sonny Kekelj, director of digital marketing, Lowe’s Canada. “Doing something as a first is always a little daunting. However, the Vuforia platform worked flawlessly and we saw a positive impact on our brand from providing a really engaging consumer experience. The Lowe’s Canada augmented reality app was listed as one of the top 10 free business apps in the Canada Apple Store during the promotion.”

• WowWee, a leading toy manufacturer and developer of the revolutionary Robosapien robot, has incorporated the Vuforia platform into an app for their new Foam Fighters toy. “Vuforia allows us to build the bridge between real-world toys and the digital gaming experience,” said Mike Gonzales, creative director, WowWee. “With Foam Fighters, kids unlock specific missions with their toy plane, and then fly it in a completely new digital dogfighting experience.”

The award-winning Vuforia platform utilizes industry-leading computer vision technology to provide engaging experiences that function reliably in a variety of real-world environments. Available from Qualcomm’s Austria Research Center, the Vuforia software development kit is available for Android and iOS and supports more than 400 smartphones and tablets. Additional information is available at developer.qualcomm.com/vuforia.

About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

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Topics: Uplinq 2012, Vuforia
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