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Pana-Pacific to Distribute Qualcomm Mobile Computing Platform Products

Leading Commercial Vehicle Supplier Now a Reseller of Qualcomm Telematics Solutions, Including the New Low Cost MCP50

– October 17, 2011 – Qualcomm Incorporated (NASDAQ: QCOM), a leading provider of integrated wireless systems, applications and services to transportation and logistics companies, and Pana-Pacific, an established preferred supplier and engineering partner to the commercial vehicle market, today announced a distribution agreement that allows Pana-Pacific to market and resell Qualcomm’s Mobile Computing Platform Products (MCP) and fleet management solutions to the transportation and logistics market. A highlight of the agreement is the inclusion of the MCP50, a new lower priced entry in the MCP family, which delivers Qualcomm’s industry-leading applications for fleet management with a focus on safety and compliance to companies of all sizes.

“Qualcomm is an ideal collaborator for us, with their proven reputation for quality products and service, complementing Pana-Pacific’s dedication to providing our commercial customers with the highest quality components in the industry,” said John Trenberth, president of Pana-Pacific. “And the MCP50 is the perfect product for us to work together on, as it delivers Qualcomm’s recognized technological leadership at an unprecedented price point.”

Qualcomm’s portfolio of mobile computing platforms is designed to offer the right solution regardless of a fleet’s size and operational needs. The low cost MCP50 delivers Qualcomm’s safety and compliance applications, along with individually selected flexible and competitive pricing plans, to create solutions tailored to the specific requirements of each transportation enterprise. The MCP50 will ship in early 2012 with a suggested retail price of $799.

“Pana-Pacific sets the standard for customer-focused service and providing value to the commercial vehicle industry,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “We are very excited to collaborate with Pana-Pacific to provide their customers with a telematics solution that will improve fleet safety and compliance at an affordable price.”

For more information about the MCP50 and the entire line of MCP products now available at Pana-Pacific, please visit Qualcomm booth #604 and the Pana-Pacific booth #213 at the 2011 ATA Management Conference & Exhibition, Oct. 15-18 in Grapevine, Texas. For more information about Qualcomm transportation products and for unique tools to determine the value and ideal usage of Qualcomm’s industry-leading telematics solutions, please visit Qualcomm Enterprise Services’ new public web site at http://transportation.qualcomm.com.

About Pana-Pacific
Our dedicated sales and engineering experts have worked side-by-side with Commercial Vehicle (CV) manufacturers for over 38 years, to develop and implement quality products for vehicles that live up to the required standards. Our customers have come to rely on us as the expert in the areas of mobile audio and entertainment, satellite radio, safety, navigation, video systems, communications, mobile appliances and more. Pana-Pacific has a systems-integration approach, which has positioned the company to offer world class products from global companies to the CV manufacturers as well as their dealers and other valued customers. With 14 original equipment (OE) manufacturers as customers Pana-Pacific provides services to approximately 2,200 OE dealers, over 35 OE part distribution centers and thousands of CV fleet companies. At any given time, you will find over 2,000 unique OEM part numbers in stock and available for shipment from our warehouse facility in Fresno, California. For more information, please visit www.panapacific.com.

About Qualcomm Enterprise Services
Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24/7, world-class technology infrastructure, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients with superior customer care and professional services. ABI Research ranked Qualcomm Enterprise Services No. 1 on its bi-annual Commercial Vehicle Telematics Vendor Matrix in three consecutive reports (2010, 2008 and 2006). For more information, please visit us at:
http://www.qualcomm.com/qes.

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

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