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Qualcomm’s Critical Event Reporting Application Now Integrated with Mobileye’s On-Board Sensor Data to Help Fleets Further Improve Driving Safety

Solution Helping C.R. England Improve Safety

– April 17, 2011 – Qualcomm Incorporated (NASDAQ: QCOM), a leading provider of integrated wireless systems, applications and services to transportation and logistics companies, and Mobileye, a technological leader in the area of crash avoidance technology, today announced the integration of Mobileye’s on-board sensor data with Qualcomm’s Critical Event Reporting application (CER). Qualcomm customer C.R. England, the nation’s largest refrigerated trucking company, is deploying the integrated solution.

Qualcomm’s Critical Event Reporting application provides driver managers visibility into critical, safety-related events, allowing them to proactively communicate with and coach drivers on safe driving habits, potentially preventing accidents before they occur. Mobileye’s advanced image sensing and processing technology detects critical events including Lane Departure Warning, Forward Collision Warning and Following Time Violations, as well as alerts the driver in the cab. Mobileye systems include a smart camera located on the inside of the vehicle’s front windshield and utilize their advanced vision technologies to detect and measure the distance to vehicles and to lane markings, providing the driver with timely alerts. By integrating data from Mobileye’s camera-based C2-170 driver assistance systems with CER, fleets can monitor additional information related to critical events as they happen and proactively manage driver behavior.

“At Qualcomm, we regularly collaborate with leading third-party providers, such as Mobileye, to ensure we can offer complete solutions that meet and exceed the needs of our customers,” said Norm Ellis, vice president of sales, services and marketing at Qualcomm Enterprise Services. “These collaborative efforts often result in improved safety and reduced costs for the fleets that deploy them.”

For C.R. England, keeping America’s roads safe is a key priority. “In addition to Mobileye’s real-time, in-cab information that our drivers are benefitting from, we have the ability to generate near-real time alerts and advanced reports in the back end with our Qualcomm Mobile Computing Platform, allowing us to make more informed decisions,” said Thom Pronk, C.R. England’s corporate vice president of training and safety. “The collaboration has been a true success by allowing us to achieve a significant reduction in collision-related costs.”

Qualcomm’s CER application collects data from the Mobileye system and transmits it over-the-air to the CER portal that can then be accessed by the customer. CER captures information, including speed, Hours of Service data, incident details and location data, that can help provide context around a critical event. CER also provides standard, satellite and hybrid map views, incident graphs and summary reports. This collective information gives fleet managers a comprehensive view of the incident, enabling them to use the event data for advanced analysis and reporting and to make fact-based decisions.

The Mobileye and Qualcomm integrated solution is slated for commercial launch in the second half of 2011.

About Mobileye
Mobileye N.V. is headquartered in The Netherlands, with R&D facilities in Israel and offices in the U.S., Cyprus and Japan. Mobileye is a technological leader in the area of advanced image sensing and processing technology for automotive applications, with a product offering covering the entire range of vision applications. Mobileye’s unique monocular vision platform works as a third eye to help drivers improve safety and avoid accidents, and revolutionizes the way we drive. Mobileye’s products contain proprietary software algorithms bundled on the EyeQ? system-on-chip which have already been integrated into BMW, GM, Volvo and Yulon Motors (Nissan) models since 2007.

About Qualcomm Enterprise Services
Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services and applications to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24/7, world-class technology infrastructure, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients with superior customer care and professional services. ABI Research ranked Qualcomm Enterprise Services No. 1 on its bi-annual Commercial Vehicle Telematics Vendor Matrix in three consecutive reports (2010, 2008 and 2006). For more information, please visit us at:
http://www.qualcomm.com/qes.

Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G and next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
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