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Xiam Recommendations Technology to Help Power Telefónica’s Personalized Customer Experiences

– February 14, 2011 – Xiam Technologies Ltd., a Qualcomm company and leading provider of discovery and recommendations solutions, today announced an agreement with Telefónica to integrate Xiam’s recommendation technology into its multi-channel touch points. This initiative will enable Telefónica to provide its customers with content, services and offers uniquely tailored to their individual needs and interests across all of their connected devices. By identifying relevant and interesting content, Xiam’s technology will help Telefónica address the needs of their more than 300 million subscribers across Europe and Latin America.

Telefónica announced today that they will initially launch the Xiam solution within its multi-platform applications folder. The applications folder will use Xiam’s technology to deliver recommendations tailored to the needs, interests and preferences of their customers across all their connected channels, including Web, mobile and IPTV. The service will be launched this year in seven Telefónica territories, including Spain, United Kingdom, Germany, Ireland, Mexico, Brazil and Argentina. Telefónica also plans to expand the integration of Xiam’s technology into a range of additional services, such as music, video and customer rewards, so as to offer a truly customer-centric approach.

“We believe that by delivering content and services tailored to each individual across various channels, we will improve the overall customer experience for each of our subscribers,” said Tanya Field, director of Mobile Data Group for Telefónica. “We are pleased to be working with Xiam to provide our users recommendations and personalized services that are best-in-class.”

Xiam’s recommendations technology helps consumers discover the content and services they want and enjoy while simultaneously enabling marketers to reach the audiences most likely to engage with their products and offers. Using Xiam’s solutions, service providers can increase end user engagement and drive adoption of new applications and services. The technology uses a range of sophisticated algorithms and decision making techniques to identify the service, content, offer or event most likely to address an individual’s needs at that precise moment and in the precise context in which they are interacting with their service provider.

“With the vast range of choices available today, we understand that consumers find value in getting a more personalized experience across all touch points, and that presenting relevant offers increases engagement and strengthens loyalty, ” said Colm Healy, vice president and general manager of Xiam Technologies. “Xiam helps service providers establish and maintain a one-to-one conversation with each of their customers by enabling them to discover a range of content and services across different channels, platforms and devices.”

About Xiam
Xiam Technologies, a Qualcomm company, is a leading provider of software solutions for the marketing of digital content and services through its Discovery and Recommendations solution. Xiam’s recommendations technology enables service providers to proactively promote the discovery and usage of all types of content and services through the real-time delivery of personalized offers tailored to the individual subscriber’s interests, across their connected devices. Xiam has a proven track record of delivering superior performance partnered with some of the largest operators in the United States and Europe. For more information, please visit: www.xiam.com.

About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G and next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
www.qualcomm.com
Corporate Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
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