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Climatempo Now Uploads Videos for Weather Forecast Using the Magic Link Service

– October 25, 2010 – Climatempo, the largest private weather company in Brazil, and Qualcomm Services Labs, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced an agreement for Climatempo to use the Magic Link™ service, which enables the delivery of multimedia in the correct format for every device and platform through its intelligent URL shortening service. Climatempo will use the Magic Link service to upload their weather report videos for their users.

Developed by Tapioca Mobile, the assets of which were acquired in the first half of 2010 by Qualcomm Incorporated and subsequently transferred to Qualcomm Services Labs, Inc., the Magic Link service will allow Climatempo to promote their videos on social networks, without having to create individual links for each separate device or platform. Climatempo’s goal is to reach more users expeditiously, giving their video links a viral effect so that any recipient of the weather forecast content can share the same link seamlessly on Twitter, Facebook, Orkut and other social networks.

“Now, with the Magic Link service, the link will always be the same, unique URL for each video of weather forecast. When the user clicks on the link, the Magic Link service identifies the device and delivers the video already transcoded into the format most appropriate for that one device,” said Sachin Deschpande, director of product management for Qualcomm Services Labs, Inc.

“We chose the Magic Link service because its use will greatly facilitate the distribution of our videos for mobile phones. The platform is very easy to use and integrate. With it, we’ll expand the use of such media in our channels and mobile applications,” says the President of Climatempo Group, Carlos Magno.

About Climatempo Group
Climatempo Group is the largest private weather company in Brazil. Currently it provides content to more than 50 national television and 4,000 radio stations throughout Brazil and to the major portals. More than 80,000 websites have downloaded and incorporated the Climatempo application which informs and updates in real-time the weather forecasts for the entire country. With about 1,100 customers, the company operates primarily in two segments: agribusiness and the media. It also provides weather content strategy for the fashion and retail companies, electric power, construction, transportation and logistics, as well as banks, insurance companies and pharmaceutical and food industries. The Group is chaired by the meteorologist Carlos Magno that, with more than 23 years of career, was one of the first communicators of the profession in the country.

About Qualcomm Services Labs, Inc.
Qualcomm Services Labs, Inc. is a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM) created to develop and introduce new services and applications that tap into the advantages of mobile technology. Designed to operate as an incubator, the company will explore new ideas, technologies and service models that can have an immediate impact in the marketplace, as well as drive adoption of Qualcomm’s technologies. Additional information on Qualcomm Services Labs, Inc. and its products and services is available at www.qualcomm.com/qsl.

Qualcomm Incorporated (Nasdaq: QCOM) is the world leader in next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
www.qualcomm.com
Corporate Blog: www.qualcomm.com/blog
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