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Firethorn Teams up with UFCU, Austin’s Largest Locally-Owned Financial Institution

– October 18, 2010 – Firethorn Holdings, LLC, a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and University Federal Credit Union (UFCU) today announced the addition of UFCU to its growing list of financial institution customers. As Austin’s largest locally-owned financial institution with $1.2 billion in assets and 11 branches, UFCU will offer the Firethorn mobile application to its more than 141,000 members beginning in late 2010, further establishing Firethorn as a leading provider of mobile financial services for the nation’s top credit unions.

The collaborative agreement will enable UFCU members to manage their finances through Firethorn’s application platform and upcoming Short Message Service (SMS) solution. Using their mobile devices, UFCU members will be able to view their account balances, access their transaction histories and transfer money between eligible UFCU accounts.

“At UFCU, leadership requires living a shared sense of purpose and vision. It is collaborating and communicating freely, finding better ideas and sharing them across the entire organization, with the intent of the effect of raising performance and the quality of service delivered to our members,” said Tony Budet, UFCU’s president and CEO. “At UFCU, we relish change as a driver of innovation and we see the collaboration with Firethorn as a positive and strategic addition to our member experience.”

“Financial institutions are recognizing the advantage of advancing their mobile strategies to increase customer loyalty and retention,” said Rocco Fabiano, president of Firethorn Holdings. “As a leading credit union, UFCU is continuing its tradition of innovation, and Firethorn is proud to collaborate on their current mobile commerce strategies and to help advance their approach.”

About UFCU
UFCU is Austin’s largest locally-owned financial institution with more than 141,000 members and $1.2 billion in assets. Founded in 1936, UFCU serves the Austin and Galveston areas with deposit, lending, investment, trust and insurance products and services. In addition to providing financial services, UFCU is committed to consumer education and community support. For more information about UFCU, visit www.ufcu.org.

About Firethorn Holdings
Firethorn Holdings, LLC is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Firethorn is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers, retailers, wireless carriers and financial institutions. Firethorn’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Firethorn, visit www.firethorn.com.

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