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Qualcomm Announces Media Manager Service for Transportation and Logistics Market

New Comprehensive Tool Enables Fleets to Deliver Critical Media Content to Drivers Easily and Cost-Effectively

– October 17, 2010 – Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of integrated wireless systems and services to transportation and logistics companies, today announced the availability of Media Manager Service. The service provides fleets with an easy and inexpensive way to deliver detailed information to drivers remotely through a variety of media types, including audio, video and PDF files. The Media Manager Service is the most robust and comprehensive media delivery tool on the market today and is available on the Mobile Computing Platform 100 Series (MCP110) and Mobile Computing Platform 200 Series (MCP200).

The Media Manager Service enables fleets to quickly, easily and cost effectively deliver timely content to drivers remotely using audio, video and document files to address immediate operational, safety and other information needs. With the Media Manager Service, fleets’ delivery of information, such as corporate updates, training content, forms, permits, maps of properties and special instructions, improves their ability to both track and manage the content that is being sent to the drivers’ mobile devices.

“The Media Manager Service will help improve productivity and connectivity with drivers, build loyalty and a sense of community, and enhance job satisfaction and safety,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “By allowing fleets to deliver detailed information both easily and cost effectively, the Media Manager Service can help fleets improve driver quality of life.”

The Media Manager service enables fleets to provide property maps and special written instructions to drivers through PDF files, which drivers can then print with the Qualcomm-recommended in-cab printer, improving customer service and productivity. The Media Manager Service also can send files to Wi-Fi users at no charge for increased savings. The service will allow companies to stay connected with drivers who are away from the home terminal or office and often do not receive information in a timely and appropriate manner, as well as remotely detect and assess risky driving behavior immediately, thus helping to improve overall safety.

About Qualcomm Enterprise Services
Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24/7, world-class technology infrastructure, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients with superior customer care and professional services. ABI Research ranked Qualcomm Enterprise Services No. 1 on its bi-annual Commercial Vehicle Telematics Vendor Matrix in three consecutive reports (2010, 2008 and 2006). For more information, please visit us at: www.qualcomm.com/qes.

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
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Corporate Blog: www.qualcomm.com/blog
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