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Firethorn Announces 1-800-FLOWERS.COM As Latest Merchant to Sign on with SWAGG

– September 01, 2010 – Leading mobile commerce solutions provider Firethorn Holdings, LLC, a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), has announced that 1-800-FLOWERS.COM (NASDAQ: FLWS), the world’s largest florist and gift shop, is the latest retail partner for Firethorn’s soon to be released SWAGGSM mobile application. 1-800-FLOWERS.COM joins a continually growing list of merchants that will accept the SWAGG mobile application in time for the 2010 holiday shopping season.

“SWAGG will make consumers more resourceful and efficient by allowing them to give and get gift cards, receive personalized offers that they want, and keep them up-to-date with their loyalty programs – all from their mobile device,” said Chip Fishburne, vice president of financial and merchant services at Firethorn Holdings. “Our collaboration with 1-800-FLOWERS.COM will bring consumers who live and transact in the mobile world the convenience of ordering right from their mobile device. The SWAGG mobile application will provide 1-800-FLOWERS.COM customers with a rewarding experience as they will be able to shop and purchase anytime, anywhere with the latest offers.”

“The SWAGG mobile application offers our customers a unique and powerful way to purchase,” said Jim McCann, founder and CEO, 1-800-FLOWERS.COM. “As a leader within the floral and gifting space, 1-800-FLOWERS.COM will continue to collaborate with progressive partners, such as SWAGG, to provide our customers with solutions that bring ease and convenience when looking to express and connect with the important people in their lives.”

SWAGG is Firethorn’s direct-to-consumer offering, with “smart” technology that gives customers the ability to purchase, personalize and exchange gift cards directly from a mobile device. SWAGG will also provide customers with mobile access to account information, special offers and loyalty programs. The technology will change the way consumers transact with their favorite brands and shops. To view a demo of the SWAGG mobile application, log on to www.swagg.com.

About 1-800-FLOWERS.COM
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM® earned the 2009 Gold Award in the Online Flower Delivery category from Top Ten REVIEWS; the Company's Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category and the Company was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from the Wine Tasting Network® (www.winetasting.com) and Geerlings&Wade® (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Celebrations® (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally friendly “green” programs, as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About Firethorn Holdings
Firethorn Holdings, LLC is a crucial link in the mobile commerce ecosystem. With its mobile domain expertise, Firethorn is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers, retailers, wireless carriers and financial institutions. Firethorn’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Firethorn, visit www.firethorn.com.

SWAGG enables smart, efficient and rewarding transactions on the go. SWAGG allows users to purchase, share and exchange gift cards, receive and redeem offers, view loyalty card points or balances, share content and more – straight from the convenience of a mobile device. SWAGG will be available in time for the 2010 holiday season. For more information on SWAGG, visit www.swagg.com.

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