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Qualcomm Establishes Augmented Reality Game Studio at Georgia Tech

Georgia Tech Will Lead Effort to Innovate New Concepts in Augmented Reality Gaming Using Qualcomm Technologies

– June 30, 2010 – Qualcomm Incorporated (NASDAQ: QCOM) has joined forces with the Georgia Institute of Technology (Georgia Tech) to establish the Qualcomm Augmented Reality Game Studio, a research and design center aimed at pioneering new advancements in mobile gaming and interactive media. Located on Georgia Tech’s Atlanta campus, the game studio will build upon Qualcomm’s newly announced augmented reality platform and related graphics technologies to produce new application concepts and prototypes.

“Georgia Tech continues to be at the forefront of augmented reality innovation,” said Matt Grob, senior vice president of engineering and head of corporate research and development at Qualcomm. “For more than 12 years, the university’s Augmented Environments Lab has been researching ways to enhance a user’s senses by creating interactive computing environments. Now, with Qualcomm’s new augmented reality platform, we are working together to further advance the user experience by extending virtual gaming experiences into the real world.”

The Qualcomm Augmented Reality Game Studio will be led by acclaimed augmented reality researcher and Associate Professor of Interactive Computing Dr. Blair MacIntyre, director of Georgia Tech’s Augmented Environments Lab. The lab is part of Georgia Tech’s GVU Center, a world-renowned research center that brings together students and faculty from across the university to study problems at the intersection of people and technology. In collaboration with students and faculty from the Savannah College of Art and Design, MacIntyre will combine the skills and creative insight of students with expertise in augmented reality technology, game development and the arts.

“Powerful processors and sophisticated graphics engines in today’s mobile devices have only recently reached the point where they can meet the computing requirements for augmented reality,” said MacIntyre. “By collaborating with Qualcomm, we’ll have access to both the high-end hardware and core augmented reality technology that will enable us to push the envelope in game development. We are very excited to work with Qualcomm as we explore new frontiers in augmented reality gaming.”

About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
www.qualcomm.com
Corporate Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/Qualcomm

About Georgia Tech and the GVU Center
The Georgia Institute of Technology is one of the world's premier research universities. Ranked seventh among U.S. News & World Report’s top public universities and the eighth best engineering and information technology university in the world by Shanghai Jiao Tong University’s Academic Ranking of World Universities, Georgia Tech’s more than 20,000 students are enrolled in its Colleges of Architecture, Computing, Engineering, Liberal Arts, Management and Sciences.

The GVU Center at Georgia Tech is an interdisciplinary university-wide research center dedicated to the challenge of unlocking and amplifying human potential through technical innovation in computing technologies.
Georgia Tech: www.gatech.edu
Georgia Tech’s Digital Lounge: www.digitallounge.gatech.edu
GVU Center: www.gvu.gatech.edu

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