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AdMarvel Delivers In-Application Advertising Solution for Qualcomm Developers

Developers Receive More Choice in Marketing and Monetizing Apps

– June 30, 2010 – Qualcomm Incorporated (Nasdaq: QCOM) and AdMarvel, a leading provider of mobile advertising services, today announced that they will deliver an easy-to-use, in-application advertising solution for developers building Brew® applications distributed through Qualcomm-powered app stores on select devices.

Qualcomm and AdMarvel will work together to bring in-application advertising to market in Latin America, initially for América Móvil. This collaboration allows for its placement in native Brew and web applications (widgets), and will enable developers to deliver advertisements from major ad networks, sell ad inventory directly or cross-promote applications and services to encourage better consumer discovery. AdMarvel also will work to ensure the general availability of the solution for Brew and Brew Mobile Platform (Brew MPTM) worldwide. There are no sign-up fees and developers can download the relevant SDKs from the AdMarvel site beginning July 1, 2010.

“Qualcomm developers have always had a wide range of pricing options, and we are working with AdMarvel to ensure they continue to provide the flexibility necessary to generate revenue quickly and easily,” said Mitch Oliver, vice president of ecosystem development for Qualcomm. “Through AdMarvel, developers will be able to access major ad networks and advertisers around the globe, helping them to advance their business.”

“We are very pleased to bring a complete in-application advertising solution to market with Qualcomm, and are excited to be creating new revenue opportunities for developers,” said Mahi de Silva, CEO of AdMarvel. “The platform delivers an easy-to-use Web portal that will allow developers to manage, monitor and optimize their revenue and advertising strategy, as well as give them important tools to create and manage rich advertising experiences.”

About AdMarvel
AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.

About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
www.qualcomm.com
Corporate Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/Qualcomm

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Topics: Brew, Uplinq
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