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Pana-Pacific to Distribute Qualcomm’s Service Fleet Manager Solution

Reseller Agreement Offers New Access Point for Commercial Vehicle Market

– March 19, 2010 – Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, and Pana-Pacific, an established preferred supplier and engineering partner to the commercial vehicle market, today announced the implementation of their distribution agreement that allows Pana-Pacific to market and resell Qualcomm’s Service Fleet Manager mobile resource management solution to the commercial vehicle (CV) market.

“Our alliance couldn't have come at a better time because, now more than ever before, customers are learning the financial benefits that telematics products can provide,” stated John Trenberth, president of Pana-Pacific. “When looking at the telematics options that are available, none are as easy to install, easy to use or provide as convenient of a ‘dashboard’ view of all the detailed data collected from fleet vehicles as Qualcomm’s Service Fleet Manager. Qualcomm’s proven reputation for quality products and service is well known in our industry, thus making our partnership a significant match. For over 35 years, our commercial customers have come to rely on us to provide quality components that are recognized as the best in the industry while still being affordable; Service Fleet Manager fits the bill, so we’re excited to join forces and hit the ground running.”

Qualcomm’s Service Fleet Manager is an in-vehicle mobile resource management solution that uses GPS technology to give fleets visibility into their assets and provide an immediate snapshot of critical vehicle information through a Web-based interface. It can help cut fuel consumption, reduce overtime hours, boost revenue and improve customer satisfaction with more efficient scheduling and routing.

“Pana-Pacific, with its notable reputation as a customer-focused industry leader, is a natural fit for Qualcomm,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “We look forward to the opportunity to provide their customers with a solution to more efficiently manage the costs and productivity of their fleet operations.”

About Pana-Pacific
Our dedicated team of sales and engineering experts has worked side-by-side with CV manufacturers for over 35 years, to develop and provide quality products in the vehicles that live up to the required standards. Our customers have come to rely on us as the expert in the areas of mobile audio and entertainment, satellite radio, safety, navigation, video systems, communications, mobile appliances and more.

Pana-Pacific Corp. is based in Fresno, CA and is a leader in value added integration of communication systems to the CV industry. For additional information, please visit www.panapacific.com.

About Qualcomm
Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24x7, world-class technology infrastructure, customer care and professional services, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:
www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm
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