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FLO TV Names Alice Kim as SVP of Strategy and Corporate Development

Digital Media Veteran Brings Vast Wireless and Digital Media Experience to Live Mobile TV Service

– September 03, 2009 – FLO TV Incorporated, provider of the award-winning FLO TV™ live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced the appointment of digital media veteran Alice Kim in the newly formed position of senior vice president of strategy and corporate development. In this role, Kim will be responsible for overseeing strategic development initiatives for FLO TV.

“We are thrilled to have Alice Kim on board to lead FLO TV's corporate development and strategy as we continue to build on our network of strategic partnerships and design the future for mobile TV,” said Bill Stone, SVP of Qualcomm and president of FLO TV. “Alice's deep experience in both the digital media space and the wireless industry makes her a perfect match for FLO TV.”

“Having worked at one of FLO TV's key content partners since its inception, I look forward to working with Bill Stone and the FLO TV team as they continue to expand and evolve the mobile TV category with FLO TV's stellar service offering,” Kim said. “Given the talented people, unmatched content and quality of the FLO network, I look forward to the many exciting opportunities that lie ahead for mobile television.”

Kim has an extensive background in digital media, mobile content, marketing, distribution and business development. She most recently served as senior vice president of digital distribution at MTV Networks (MTVN) where she was responsible for developing strategy and building revenue across the 17 on-air and digital brands of the MTVN portfolio, including MTV, VH1, Nickelodeon and Comedy Central, in addition to managing more than 30 digital partnerships. In 2008, Kim was named one of the “Top Women in Wireless” by Fierce Wireless for her role in elevating MTVN to one of the dominant players in the mobile content space. In addition, in 2009, she was named one of the “Top 50 Women in Mobile Content” by Mobile Entertainment.

Kim began her career in investment banking with Dean Witter Reynolds and then venture capital with CIBC Capital Partners and Dolphin Equity before moving into the start-up world. Kim was vice president of business development at the mobile marketing start-up Enpocket Inc., and played an instrumental role in establishing a leading market position for the company. She also served as vice president of corporate development at PreCache Inc., where she sourced, negotiated, executed and managed potential partnerships and strategic alliances domestically and internationally.

Kim holds a bachelor's degree in finance and international business from NYU's Stern School of Business and a master's of business administration in finance and management information, communication and media from Columbia Business School.

The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, ESPNEWS, ESPN 2, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC, NBC 2Go, NBC News, NBC Sports and Nickelodeon. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.

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