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Visionary Business Leaders Will Take Center Stage at Qualcomm’s 5th Annual Smart Services Leadership Summit

Executives for Amazon, Best Buy, Toyota and Others Converge to Explore the Future of ‘The Internet of Things’

– July 06, 2009 – Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, today announced its new speakers and agenda highlights for the 5th Annual Smart Services Leadership Summit to be held July 27-29, 2009 at Qualcomm's main campus and the Hilton Torrey Pines Hotel in La Jolla, Calif. Speakers from ABB, Amazon, Best Buy, Sempra and the West Wireless Health Institute have joined an already impressive roster that includes Qualcomm Chairman and CEO Paul Jacobs and executives from the Business Council for Sustainable Energy, CardioNet, the GSM Association, Toyota and Verizon Wireless, among others.

The Summit will explore the impact of wireless in the world's evolving global, services-based economy. In this evolving new economy, businesses are leveraging wireless and machine-to-machine (M2M) communications technology to introduce new and disruptive business models, such as the Amazon Kindle and CardioNet. Speakers will discuss success stories of these “new economy” businesses. Similarly, “old economy” businesses are transforming themselves rapidly to meet the challenges of this new world. Toyota and Sempra will illustrate how their companies are leading this transformation and gaining competitive advantages in the marketplace.

Bill Gajada, chief commercial officer for the GSMA, will discuss the mobile operators' perspective on how these challenges are manifesting themselves globally and the steps being taken to overcome them. The Business Council for Sustainable Energy's Lisa Jacobson will focus on public policy trends around clean technology, including federal legislation, stimulus funds and smart grid. Executives from Qualcomm's R&D group will provide delegates a peek into the future of wireless.

Dr. Paul E. Jacobs, chairman and chief executive officer of Qualcomm, will highlight some of the latest wireless industry developments and the emergence of the “Internet of Things.” This concept refers to the evolving ability to interconnect business assets, electronic devices and even everyday personal objects wirelessly, allowing them to exchange important data and information using cellular communications technology. In business, this shift to connected products is transforming manufacturers into service businesses and allowing a broad range of companies to implement entirely new services and business models.

Dr. Amy Ostrom, an expert in service blueprinting who is associated with Arizona State University's Center for Services Leadership, will lead a pre-summit Services Blueprinting workshop open to attendees interested in learning about this versatile and practical technique for service improvement and innovation.

“The concept of ubiquitous connectivity in every 'thing' has been gradually building steam for more than a decade,” said Steve Pazol, vice president of Global Smart Services for Qualcomm Enterprise Services. “Visionary leaders understand that it is not a question of whether this concept will be realized, but rather when it will occur. Summit attendees will see the leading architects of this transformation explain its impacts on society, business processes and competitive theory in free markets.”

The 5th Annual Smart Services Leadership Summit is an executive-level, invitation-only event. Prospective attendees and sponsors can request an invitation and find additional information, as well as a complete listing of speakers, at www.qualcomm.com/ssls.

Qualcomm Enterprise Services delivers integrated wireless systems and services that enable businesses around the world to operate at peak performance. The division provides comprehensive wireless solutions and services, including two-way data information services, productivity-enhancing applications, global mobile data management, enterprise-level consulting and managed network services for the expanding wireless world for everything wirelessly connected. Qualcomm's world-class technology infrastructure, customer focus and professional services help enterprise customers succeed and thrive.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit www.qualcomm.com.

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