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MediaFLO USA and ESPN Mobile TV Bring the Thrill of Live NASCAR Racing to AT&T and Verizon Wireless Phones

Award-winning Mobile TV Service Delivers Live Video Coverage on ESPN Mobile TV, August 5 – August 31, 2008

– August 05, 2008 – ESPN and MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), will bring racing fans the thrilling speed, sounds and excitement of NASCAR live to mobile phones, August 5 - August 31. MediaFLO USA's award-winning mobile TV service is available to AT&T subscribers as AT&T Mobile TV with FLO and to Verizon Wireless customers as V CAST Mobile TV.

Adding to their exciting summer sports programming, MediaFLO USA and ESPN will air live race coverage of the NASCAR Nationwide Series, as well as six Sprint Cup Series races on ESPN Mobile TV, giving NASCAR fans the opportunity to follow the heart-pumping action of some of the summer's most exciting racing events. Upcoming Sprint Cup races include (all times Eastern on ESPN Mobile TV):

  • Centurion Boats at the Glen (Watkins Glen International) - 1 p.m., Sunday, August 10
  • 3M Performance 400 (Michigan International Speedway) - 1 p.m., Sunday, August 17
  • Sharpie 500 (Bristol Motor Speedway) - 7 p.m., Saturday, August 23
  • Pepsi 500 (Auto Club Speedway) - 7 p.m., Sunday, August 31
  • Upcoming Nationwide Series races include (all times Eastern on ESPN Mobile TV):

  • Carfax 250 (Michigan International Speedway) - 3 p.m., Saturday, August 16
  • Food City 250 (Bristol Motor Speedway) - 7:30 p.m., Friday, August 22
  • Complete NASCAR programming schedules are available on www.flotv.com. Programming is subject to change.

    “Together with ESPN, we are thrilled to give NASCAR fans the chance to watch all the excitement of the racetrack live on their mobile phones,” said Jonathan Barzilay, senior vice president, programming and advertising, MediaFLO USA. “NASCAR fans won't miss a lap of the action.”.

    In addition to NASCAR, MediaFLO USA will continue to bring sports fans an unrivalled array of high-quality sports programming from CBS, ESPN, FOX and NBC Sports on NBC 2Go throughout the year. Since launching service with V CAST Mobile TV from Verizon Wireless in March 2007, MediaFLO USA has delivered more than 3,000 hours of live sports coverage. MediaFLO USA also will feature several not-to-be-missed sports events throughout the summer. Stay tuned for programming details throughout the summer..

    Available to consumers as AT&T Mobile TV with FLO and to Verizon Wireless subscribers as V CAST Mobile TV, the service features an impressive lineup of primetime, news, entertainment and children's content from leading entertainment brands such as CBS, CBS College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2GO, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Recent programming highlights include “CSI” (CBS Mobile), “The Hills” and “Real World: Hollywood Season 20” (MTV), “Bones” (FOX Mobile), NBC's “30 Rock” and more. .

    All programs are available to AT&T and Verizon Wireless subscribers in 58 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, San Diego, Seattle and Washington, D.C., among others. Consumers can learn more about the service by visiting www.flotv.com, www.mediaflousa.com, www.att.com/mobiletv or www.verizonwireless.com/mobiletv, or by stopping by local AT&T stores or Verizon Wireless Communications Stores.

    About MediaFLO USA Inc.
    MediaFLO USA Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning FLO TV service from MediaFLO USA offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2Go, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at both www.mediaflousa.com and www.flotv.com.


    Topics: mobile TV
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