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Qualcomm Elected to the Broadcast Mobile Convergence Forum’s Governing Board

Appointment of Senior Representative from MediaFLO Technologies Adds to Forum’s Growing Diversity

– July 15, 2008 – Qualcomm Incorporated, (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced that it has been elected to the governing board of the Broadcast Mobile Convergence Forum (bmcoforum), the leading worldwide industry association for mobile broadcasting services. Luigi Ardito, technical marketing lead for the Europe, Middle East and Africa (EMEA) regions for Qualcomm MediaFLO Technologies, was named Qualcomm's representative to the board at the Forum's annual plenary meeting in Berlin on 17 June 2008.

“We are pleased to welcome Qualcomm to our governing board in support of our mission to foster innovation and a technology-neutral market environment for mobile broadcasting,” said Professor Dr. Claus Sattler, executive director of bmcoforum. “Qualcomm brings global experience to our board through their launch of commercial mobile broadcast services in the United States and successful trials in international markets, which supports our global approach for mobile broadcast convergence.”

bmcoforum's governing board is comprised of 14 representatives elected by the group's 110 member organizations from the telecommunications, broadcast and content industries. In its new board role, Qualcomm will help guide the bmcoforum as it promotes an open market approach to mobile broadcast services. The Forum's aim is to accelerate the commercial implementation of new user experiences for receiving broadcast services on mobile devices through activities such as promoting technology standardization and lobbying for spectrum and suitable regulatory frameworks.

“The content, broadcast and telecommunications industries are converging through mobile broadcast technologies, and we are committed to helping further the bmcoforum's efforts to accelerate adoption of these technologies through an open market approach,” said Chem Assayag, senior director of business development, EMEA for Qualcomm MediaFLO Technologies. “Consumers want broadcast services that feature a variety of content underpinned by an exceptional user experience, which places technologies such as MediaFLO at the heart of this convergence. We look forward to sharing our global insights with the bmcoforum member companies.”

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

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Topics: mobile TV
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