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Digital Hollywood, KDDI and Qualcomm to Host BREW JAPAN Conference 2008

– May 22, 2008 –





Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, along with Digital Hollywood K.K., Japan's technical training schools offering corporate university and graduate level education for IT and digital content professionals, announced today that they will be hosting the BREW® JAPAN Conference 2008 on Monday, June 23 at 4 p.m. The Conference is being held at the Hilton Tokyo and is being supported by KDDI.

The Conference will address the growing BREW market in Japan and provide the very latest information about Qualcomm's BREW solution. Keynotes will be presented by Tsuyoshi Takenouchi, general manager of Content Service Planning Department, Content and Media Division, KDDI and Yasuhide Yamamoto, general manager of FMC Solution Engineering Division, FMC Solution Business Sector, Solution Business Sector, KDDI.

Additionally, during the reception, which begins at 5:30 p.m., the BREW JAPAN Conference will include a technology/enabler and tool showcase featuring companies demonstrating a variety of BREW development tools to improve productivity of development. Participating companies include ISB CORPORATION, HI CORPORATION, StarGame's Corporation, Sophia Cradle Inc., Sophia Systems Co., Ltd., Nihon Enterprise Co., Ltd., NETDIMENSION CORPORATION, Hitachi Software Engineering Co., Ltd., MapMotion, YAPPA Corporation and Yoshida Kamagasako, Inc.

“Since KDDI began offering BREW services in February 2003, it has continued to provide cutting-edge wireless data services,” said Bob Briggs, senior vice president and general manager, BREW for Qualcomm Internet Services. “In concert with the rapid expansion of the BREW community, leading BREW developers are now offering many BREW development tools to improve development productivity. Qualcomm will continue to collaborate with KDDI and the developers to provide an environment that enables Japanese developers to deliver compelling applications.”

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW is a comprehensive solution for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.

Additional information and registration services for BREW JAPAN Conference 2008 can be found at http://www.brewjapan.com, or by contacting 03-5421-8881 or info@brewjapan.com.

Digital Hollywood (www.dhw.co.jp) was founded in October 1994 with investors, including Hitachi, as Japan's first multimedia school formed as a collaborative effort between industry and education. Digital Hollywood currently has 10 locations in Japan (Tokyo, Akihabara, Shibuya, Ikebukuro, Yokohama, Osaka, Kyoto, Kobe, Fukuoka and Sapporo) as well as one overseas campus (Los Angeles). With 30,000 graduates to date, Digital Hollywood's operations are focused around IT student training but also include corporate training and consulting for schools. It opened the Digital Hollywood Graduate School (profession) in April 2004, which is Japan's first graduate school operated by the company. In April 2005, it opened Digital Hollywood University, which is a four-year university in Akihabara, Japan.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

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Topics: Brew, Japan
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