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Players from Around the Globe “Zoom Out” to Provide a Fresh Perspective on Wireless at Qualcomm’s Annual BREW Conference, May 28-30 in San Diego

– April 16, 2008 – Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced its exciting agenda for the BREW® 2008 Conference, set for May 28-30 at the Manchester Grand Hyatt in San Diego. Themed “Zoom Out,” BREW 2008 will provide attendees with a renewed perspective on mobility by showcasing the innovations and new possibilities that are shaping the industry. In addition to Qualcomm CEO Dr. Paul E. Jacobs' annual keynote address, Andrew Gilbert, Qualcomm's newly appointed executive vice president and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe, will be giving his first BREW Conference keynote to share his vision for success in the global wireless market.

“Voice and text services are utilities and multi-service is the new reality. BREW is the industry's leading solution for monetizing services,” Gilbert said. “BREW 2008 is essential for any operator, developer or vendor that wants to be at the leading edge of the multi-service mobile world.” Gilbert will be joined by industry experts, operators and developers as Qualcomm lays out its future vision, not just for BREW, but also for content delivery for the mobile market.

This year's conference will feature a variety of technical, business and advanced programming sessions, as well as panels covering the latest trends in the wireless industry ranging from mobile retailing and direct-to-consumer offerings to opportunities for growth in new mobile content areas. Approximately 70 sponsors and exhibitors, including BREW operators, handset manufacturers, content providers, publishers and developers, will be showcasing the latest innovations in wireless applications and services. Key sponsors include Verizon Wireless, GlobalLogic, Obopay, FusionOne, Glu, Innaworks, RCR Wireless News and more.

Qualcomm is pleased to introduce new locations for both the Welcome Reception and BREWfest this year. Attendees will kick off the conference networking at the Welcome Reception being held at the Children's Museum San Diego on Wednesday, May 28, followed by BREWfest the evening of Thursday, May 29 in San Diego's Gaslamp Quarter. This year's BREWfest features the rock group Live. The band's album “Throwing Copper,” featuring the hits “Lightning Crashes” and “I Alone,” was the only one in Billboard history to stay on the charts for 52 weeks and then reach Number One.

The annual BREW Developer Awards, which honor the achievements of notable BREW publishers and developers, have evolved to reflect growing opportunities in the wireless space. BREW Developer Award winners will be announced on Thursday, May 29. The BREW 2008 Developer Awards program consists of the following seven categories:


  • Best Up and Coming Application

  • Best Public or Private Sector Business Application

  • Best Location-Based Service Application

  • Best Community/Social Networking Application

  • Best Personalization or Infotainment Application

  • Best Game Application

  • People's Choice Award

For more information on the BREW 2008 Conference, and to register and reserve hotel accommodations, please visit: www.brew2008.com. When booking travel, please consider that this year's agenda has expanded to include a full day of activities on Wednesday, May 28. Interested attendees are encouraged to register now as registration is limited.

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW and BrandXtend™ are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
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