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Qualcomm Acquires Xiam Technologies Limited, Leading Provider of Wireless Content Discovery and Recommendations Technology

Deal Accelerates Commercialization of Intelligent Targeting Technology for Mobile

– March 11, 2008 – Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced that it has acquired Xiam Technologies Limited (Xiam), an Ireland-based pioneer of wireless content targeting solutions. Xiam's My Personal Offers System (MPOS) provides targeting and personalization technology that accelerates discovery and individualizes the user experience by presenting relevant content offers and advertisements to consumers.

Xiam's MPOS technology enables mobile operators and brands to make personalized recommendations to individual consumers that are tailored to their unique tastes and preferences using advanced profiling techniques. Consumers can receive personalized offers of new and relevant content over wireless and Web channels, both before and after purchase. MPOS also leverages demographic, contextual and behavioral profiling to enable true one-to-one mobile advertising. Coupled with the global reach of Qualcomm's ecosystem, MPOS will provide a powerful way for operators and brands to quickly and easily target their customers with relevant content offers and advertisements.

Qualcomm plans to continue to offer MPOS as a standalone product through Xiam as a wholly owned subsidiary, as well as offer the targeting technology as part of its core solutions and products to present operators and brands with powerful subscriber intelligence and personalization tools that help spur wireless data growth.

“Qualcomm's acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm's services portfolio,” said Andrew Gilbert, executive vice president of Qualcomm and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. “With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide.”

“Qualcomm and Xiam are both committed to helping operators and brands reach their customers more effectively by providing them with the technology to make informed and relevant content recommendations,” said Colm Healy, CEO of Xiam. “Qualcomm's suite of solutions and products are designed to help operators and brands deliver a wide range of content quickly and efficiently, and the addition of MPOS will only make that process more intuitive as consumers receive highly personalized offers attuned to their unique interests.”

Qualcomm will pay approximately $32 million for Xiam and estimates the acquisition will be neutral to FY08 earnings per share.

Founded in 2004 and funded with venture capital from Delta Partners and Enterprise Ireland, Xiam is a software company that provides personalized targeting and recommendations technology that enables wireless operators to interact directly with individual customers offering them meaningful, timely and relevant content offers, promotions and advertisements through all wireless channels including WAP, Web and outbound messaging. These individualized offers enable the wireless operator to increase mobile content revenues dramatically, drive discovery of new and relevant products and services, and accurately target customers with meaningful advertisements while enhancing the customer experience and retention.

Qualcomm Internet Services (QIS) enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. Q Signature Solutions, which include BREW®, BREW Gaming and BrandXtend™, are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers can also benefit from the Q Product Suite, a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Qualcomm could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected benefits and costs of the transaction; management plans relating to the transaction; any statements of the plans, strategies and objectives of management for future operations, including the execution of technology integration plans; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the possibility that expected benefits may not materialize as expected; that Qualcomm is unable to successfully implement technology integration strategies; and other risks that are described from time to time in Qualcomm's SEC reports, including the report on Form 10-K for the year ended September 30, 2007, and most recent Form 10-Q.
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