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MediaFLO USA Brings 300+ Live College Basketball Games to Mobile Phones with FLO TV

FLO TV Offers Sports Enthusiasts Courtside Views of More Than 15 College Basketball Games a Week

– March 05, 2008 – MediaFLO USA today announced that it will feature more than 300 live college basketball games this season-including the Men's College Basketball Tournament games-through its FLO TV™ service, giving sports enthusiasts the flexibility to catch all of the action anytime, anywhere from the convenience of their mobile phones.

Together with its content partners CBS Mobile, ESPN Mobile TV and FOX Mobile, MediaFLO will continue to provide live coverage of many of the top ranked men's college basketball match-ups for the rest of the 2008 season, including championship games across all major conferences. Additionally, MediaFLO USA will deliver live coverage of more than 25 women's college basketball games, including the Conference and Division 1 and 2 Championship games.

“MediaFLO USA is changing the way sports fans watch sporting events by giving them the flexibility to watch the biggest games and tournaments of the year with stunning video and audio quality, right from the convenience of their mobile phones,” said Gina Lombardi, president, MediaFLO USA. “With a compelling lineup of some of the most highly anticipated big-time match-ups of the season, we're excited to give the huge base of college basketball fans a new, innovative way to see the game when they can't be in front of their TVs or live at the event.”

The regular season hoops excitement began on November 11 with match-ups featuring Monmouth vs. Seton Hall, and University of Missouri - Kansas City vs. Kansas. Other not-to-be-missed men's college basketball games scheduled to air on FLO TV include:

  • Georgetown vs. Marquette (3/1/08) - CBS Mobile
  • Kentucky vs. Tennessee (3/2/08) - CBS Mobile
  • Louisville vs. Georgetown (3/8/08) - CBS Mobile
  • UNC vs. Duke (3/8/08) - ESPN Mobile TV
  • Oklahoma vs. Texas (3/9/08) - ESPN Mobile TV
  • Big East Title Game (3/15/08) - ESPN Mobile TV
  • ACC Title Game (3/16/08) - ESPN Mobile TV
  • Big 12 Title Game (3/16/08) - ESPN Mobile TV

* Programming is subject to change.

In addition to the men's college basketball season, FLO TV will offer sports enthusiasts an unrivalled array of sports programming throughout 2008. FLO TV “firsts” include the 2007 broadcasts of Wimbledon, NASCAR, Women's and Senior's U.S. Open, major league soccer-including the Under-20 FIFA World Cup-action sports such as the X Games, AST Dew Tour and Right Guard Open, arena football, and college sports such as beach volleyball, softball, weightlifting, wakeboarding, snowboarding and lacrosse.

Since launching FLO TV service in March 2007, it has delivered close to 2,000 hours of live sporting event coverage ranging from the U.S. Open, college football, and men's professional basketball games to English Premier League soccer, MLS soccer, X Games, NASCAR Racing, and tennis from Wimbledon. MediaFLO continues to add new sports programming, working closely with the industry's best content providers to bring the most relevant, fresh TV content to mobile phones.

MediaFLO also recently introduced its spring programming lineup, which features some of the season's most highly anticipated premieres, including “UnHitched” (FOX Mobile), and “Lipstick Jungle” (NBC2Go). Primetime favorites including “Jericho,” “Survivor,” and “Big Brother” (CBS Mobile); “Are You Smarter Than a Fifth Grader” and “Back to You” (FOX Mobile); “Medium” (NBC2Go); and “The Hills” extended season (MTV) are also returning to FLO TV with new episodes.

All programs featured on FLO TV are available to consumers through a leading wireless carrier in more than 50 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C. To learn more about FLO TV, please visit www.flotv.com.

About MediaFLO USA, Inc.
MediaFLO USA, Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning MediaFLO USA mobile entertainment service, called FLO TV, offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CSTV, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.mediaflousa.com and www.flotv.com.

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