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Qualcomm and CMP Media Announce Winners for 2004 3G cdmA-List Awards

Enterprises, Public Agencies and Non-Profit Organizations Recognized for Innovative Mobility Implementations

– October 26, 2004 – Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, and CMP Media, a leading integrated media company providing essential information and marketing services to the entire technology spectrum, today announced the winners of the second annual 3G cdmA-List™ Awards. After receiving a host of innovative nominations from a wide range of companies, public agencies and nonprofit organizations, and announcing 18 finalists, the judges have selected eight winners whose wireless data solutions were based on third-generation (3G) CDMA2000® 1X or 1xEV-DO technology.

The second annual 3G cdmA-List Awards honors organizations for their creativity and innovation, overall business impact and quantifiable return-on-investment (ROI). This year, the program added a new award category to recognize a groundbreaking implementation of CDMA2000 1xEV-DO high-speed wireless data technology, available today from network operators in numerous metropolitan markets, with nationwide deployment plans announced through 2005. The award program also recognizes enabling partners, such as operators, hardware and software vendors, consultants and integrators that have supported these organizations with their wireless data deployments.

“This year’s selection of finalists and winners demonstrates the wireless revolution that is taking place within businesses,” said Jeffrey K. Belk, senior vice president of marketing for Qualcomm. “Organizations of all sizes and types are leveraging CDMA2000 1X and 1xEV-DO technology to gain a competitive edge. The ability to access business-critical applications across a broad geographic area at consistently high data rates is helping companies increase productivity, improve customer satisfaction, drive new revenue and lower overall costs. With CDMA2000 1X in place and the expansion of 1xEV-DO, organizations are mobilizing their workforces at a rapid pace.”

By deploying CDMA2000 1X or 1xEV-DO, winners have demonstrated labor and cost savings from $10,000 to $1 million by eliminating or decreasing fixed expenses – and they have reduced downtime, increased productivity and improved customer service by relying on 3G CDMA-based solutions.

This year’s winners are:

Small Companies
Hawaii HomeLoans, Inc.
Leveraging a 100 percent mobile workforce, a two-year-old mortgage banking company equipped its sales team and executives with wireless laptops, PC cards and smartphones to streamline loan processing and ensure immediate response to customer requests.

Medium Companies
Tomra East
By embedding CDMA-based telemetry into reverse vending machines that accept used containers and return redemption vouchers, this vending machine maker and provider has increased customer satisfaction and eliminated the cost, installation and maintenance headaches associated with traditional landlines.

Large Companies
UPS
By enabling constant CDMA-based connectivity to customer data and reports, this global provider of transportation and logistics services is increasing the productivity of its sales team, decreasing costs and shortening sales cycles.

Public Agencies
City of Alliance Municipal Electric System
Carrying Kyocera® 3225 data- and voice-capable phones featuring an application available via Qualcomm’s BREW® solution, an end-to-end system that allows for the development and deployment of wireless data services, this Nebraska municipality has increased its mobile workforce’s productivity and driven down labor costs and vehicle expenses.

Non-Profit Organizations
Lee Memorial Health System
Using a CDMA-based mobile data solution, home health workers at a major Florida hospital save 16,000 hours of labor per year, allowing them to spend more time caring for patients and less time doing paperwork.

CDMA2000 1xEV-DO
IBM
With CDMA2000 1xEV-DO improving the productivity of its sales professionals, the world's largest information technology company is increasing the time its sales force spends with customers and is helping the sales force achieve a better work/life balance.

Best of Class
Continental Lab Products
As one of the country’s first enterprise users of 1xEV-DO, salespeople at this manufacturer and marketer of products for molecular biology use high-speed wireless to connect to their Web-based order and inventory system and other business applications.

Innovation
Earthscope/Plate Boundary Observatory
With a CDMA2000 network as the backbone, the Plate Boundary Observatory (PBO), a large network of global positioning instruments that measures the behavior and structure of the North American continent, collects data for scientific analysis of earthquake and volcanic processes. PBO is part of the EarthScope project, which is overseen by UNAVCO for the National Science Foundation.

A panel of distinguished judges selected this year’s A-List Winners. Judges included: Andrew M. Seybold, president of Andrew Seybold Group; Mark Desautels, vice president of the Wireless Internet Caucus at CTIA; Perry LaForge, executive director of the CDMA Development Group (CDG); Iain Gillott, president of iGillottResearch; Joseph Braue, vice president/director at CMP Integrated Marketing Solutions; and Jan Dehesh, vice president, enterprise market development for Qualcomm.

For further information on 3G applications, services and devices, please visit www.3gtoday.com. To learn more about Qualcomm’s enterprise market development activities, please visit www.qualcomm.com/enterprise/.

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum – the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

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