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Sold-Out BREW® 2004 Developers Conference Highlights the Global Success of Qualcomm's BREW Solution

– June 11, 2004 – Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced the successful conclusion of its BREW 2004 Developers Conference. The June 7-9 San Diego conference was sold out with nearly 1,600 industry professionals in attendance, including key BREW publishers, developers, operators and handset manufacturers from around the world.

"This year's conference theme, 'connect and create,' exemplified the tenor of the event - members of the BREW community gathered from around the world to conduct productive business discussions and explore creative opportunities that will drive BREW development to the next level," said Peggy Johnson, president of Qualcomm Internet Services. "With 30 commercial operators offering BREW-enabled services, publishers and developers are reaping the technology benefits and extraordinary revenue opportunities of this world-class solution."

Speaker Highlights
BREW 2004 Developers Conference featured more than 60 speakers, who focused on a broad range of business and technical topics related to the wireless data industry. Johnson's welcoming comments to conference attendees highlighted the conference's "create and connect" theme and reiterated key milestones for BREW technology since the previous year's conference.

Keynote addresses included "A Journey Through the Wireless World" by Dr. Paul E. Jacobs, executive vice president and president of Qualcomm Wireless and Internet Group, and "Enabling Tomorrow's Devices" by Dr. Sanjay K. Jha, executive vice president and president of Qualcomm CDMA Technologies Group.

In his keynote address, Dr. Jacobs provided insight to where wireless devices and technologies have been and where they are headed. "The BREW client software can go across all tiers of handsets and that means it is more accessible to more consumers," said Dr. Jacobs. "You, the developers, are the ones who are driving new technology development. That technology development comes from meeting the needs for making your applications work."

Dr. Jacobs also spotlighted the significant growth that the BREW solution has experienced in the last year, noting consumers worldwide have now downloaded more than 130 million applications compared to the 30 million downloads reported at last year's conference. The number of BREW-enabled devices in the market has grown to more than 30 million versus eight million last year at this time. Almost tripling the number of commercial device models available last year, there are more than 140 commercial device models available today.

Additional general session speakers included:

  • Jay Ellison, executive vice president of U.S. Cellular, emphasized the importance of valuing the wireless customer in his keynote, "Takin' It to the Streets."
  • Dr. Tomy Kamada, co-founder and executive vice president of Access Co., Ltd., discussed "Attracting and Keeping Data Customers: The New Browser Model."
  • Roger Solé, director of Wireless Data and Value Added Services for VIVO, discussed the steady growth and potential outlook for the wireless data services market in Brazil.
  • Makoto Takahashi, vice president of KDDI Corporation, spoke on "The Mobile Internet Strategy of the Broadband Era," in which he shared details about the continued success of KDDI's BREW-based service offering and talked about how the BREW solution is enabling the advanced applications such as location-based services and multimedia.
  • Jim Straight, vice president of Data and Wireless Internet Services for Verizon Wireless, Ray Taylor, executive director of Consumer Multimedia Products for Verizon Wireless and Paul Palmieri, executive director of Business Development for Verizon Wireless, updated attendees on the continued success of Get It Now® and discussed how its continued roll-out of a CDMA2000 1xEV-DO high-speed data network would be the catalyst for faster, more robust wireless applications.

Conference Announcements
The BREW 2004 Developers Conference included announcements from Qualcomm as well as industry news by several companies.
Key Qualcomm news included:

  • Value billing capabilities that allow wireless operators to further monetize BREW applications by offering customers additional purchase opportunities within the context of content and applications on their BREW-enabled devices.
  • A Developer Extract XML report for the BREW solution. The report provides BREW developers access to important application usage information and may be used for business intelligence reporting and financial reconciliation.
  • Significantly expanded support for the development of fully customized user interfaces (UI) on wireless devices via the BREW solution. Operators can now work with handset manufacturers to create an operator-branded UI on the BREW system that can then be standardized and ported to all handset tiers and models that an operator offers to subscribers.

Key industry news included:

  • Verizon Wireless, the United States' leading wireless provider, announced that the total number of downloads on its BREW-powered Get It Now service has reached 70 million since its national launch in September 2002, and the total volume of application downloads in the first five months of 2004 alone has reached 34 million. The Get It Now library currently contains 520 unique applications and Verizon Wireless also shared that Get It Now is available on 13.3 million handsets, approximately one-third of all handsets currently being used by its 40 million customers.
  • Activision, Inc., a leading international publisher of interactive entertainment software products, announced that it has signed an agreement to become a publisher of wireless applications developed for Qualcomm's BREW solution.
  • VIVO, one the largest mobile carriers in the southern hemisphere, announced that more than one million BREW-based applications have been downloaded since the carrier officially introduced BREW-enabled services in March 2003.
  • Tata, one of India's premier private telecom service providers, announced its launch of BREW-based wireless services throughout six states across India.
  • MidWest Wireless, a leading regional carrier, announced that the company will bring an extensive line of downloadable applications based on Qualcomm's BREW solution to customers in rural areas across the United States.

Qualcomm's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content and 26 manufacturers have offered more than 140 BREW-enabled device models to consumers. There are many successful operators that have deployed commercial BREW-based wireless data services around the world, including Verizon Wireless, Alaska Communications Systems, ALLTEL, Cellular One, MetroPCS, Midwest Wireless, NTELOS, Rural Communications Corporation and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Tata in India, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

Topics: Corporate
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