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China Unicom, Qualcomm and Unicom-BREW Bring the Complete Value Chain Together to Boost the Wireless Data Market in China

– November 18, 2003 – BEIJING -- November 18, 2003 -- Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, China Unicom, a major wireless service provider in China, and Unicom-BREW Telecommunication Technologies, the joint venture between China Unicom and Qualcomm, today jointly announced the kick-off of BREW 2003 - China Developers Conference at Crowne Plaza North Beijing Hotel in Beijing, China. The three-day conference is designed to bring together application developers, operators, handset manufacturers and other industry professionals from across China to discuss the business opportunities and positive results enabled by Qualcomm's BREW™ system, which provides products and services that connect the mobile marketplace value chain.

The focus of the conference is on providing attendees with an opportunity to learn more about how to best take advantage of what the BREW system has to offer and hear about the vision of the industry from China Unicom, Qualcomm and Unicom-BREW. Conference participants will also hear presentations relating to the success of BREW-based products and services both in China and overseas markets. The conference agenda will also provide a perspective on the wireless data market in China, at a time when there is major international focus on the competitiveness of the Chinese economy and business as well as the development and deployment of mobile telecommunications in China, reinforced by the Chinese Government "informatization" policy agenda.

"2003 has definitely been a breakthrough year for China Unicom's CDMA network," said Jianguo Lu, vice president of China Unicom. "The whole network has been upgraded into CDMA2000 1X and we launched our own wireless value-added data service, branded as 'U-Max.' All in all, we have made great achievements to both our network and value added services. Our BREW-based 'U-Magic' is an important part of 'U-Max,' and we are committed to providing strong support, in terms of business development and marketing efforts, to local application developers and handset manufacturers so that more compelling applications and powerful handsets can be delivered to BREW users."

"BREW 2003 - China Developers Conference is an important opportunity to provide the key stakeholders in the wireless data industry with an opportunity to interact with some of the most respected wireless companies in China and throughout the world," said Jing Wang, senior vice president of Qualcomm and chairman of Qualcomm China. "Qualcomm is dedicated to bringing the wireless value chain together to enable everyone involved to benefit from the deployment of high quality value added services. We are committed to opening the door to a global market of wireless subscribers for Chinese developers and we are excited to work with China Unicom and Unicom-BREW to make this conference a success."

"The BREW system is the best and most complete solution for the wireless data industry," said James Shen, general manager of Unicom-BREW Telecommunication Technologies. "This conference is a testament to the joint venture's focus on growing the Chinese BREW development community, which includes business development as well as providing technical support and university relations to help Chinese developers to fully leverage the powerful features of the BREW platform and deliver solid financial outcomes."

The BREW Partner Pavilion features 12 companies providing practical, hands-on demonstrations of BREW-based applications and handsets so conference participants can experience the limitless innovation that the BREW system brings to wireless life in China and around the world. Exhibitors include application developers JinPeng, Tiptop, Magus Soft, MIG, Sichuan Great Wall, Shanghai Ingit, Unicom Guomai and Lingtu; handset manufacturers like Samsung, Kyocera, HiSense and Daxian; as well as developers from Japan that are featured on KDDI's BREW-based service including Index, HI Corp, Navitime, Media Socket, G-mode and InterChannel; and developers representing South Korea and KTF's BREW-based magic n' multipack service including Gretech and MobileINK.

The conference agenda includes presentations from wireless industry experts in China and other key markets around the world, including a general session featuring spokespeople from KTF, KDDI, Samsung, LG, Kyocera, HiSense, Daxian, JinPeng, MIG, Globlelink, Sina, Hi Corp, ISBnet, Utofos, Sichuan Great Wall, Televigation, Navitime, Lingtu, Anicom, IN3, Mforma, Faith West, Qinghua Solution and M-World. Other presentation highlights include:

  • An overview of the BREW system and its deployment in China as well as business development and marketing strategies from China Unicom, Qualcomm and Unicom-BREW
  • Leading application developers and handset manufacturers will be featured on panel discussions to highlight current trends and up to date information on BREW-based applications and handsets
  • Provincial branches of China Unicom, operators offering BREW-based services in regions around the world and BREW Global Publishers will share valuable insight on realizing and maintaining tremendous success with the BREW system
  • Sessions informing developers about the opportunity for location-based services, mobile commerce and business applications.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 21 manufacturers have offered more than 100 BREW-enabled device models to consumers. The BREW system is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, ALLTEL, Cellular One, Midwest Wireless and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth International in Colombia and BellSouth International in Panama.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW platform is deployed and the BREW solution is adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

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