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VLAB - MIT/Stanford Venture Lab

Tuesday, October 18

Augmented Reality: Is Terminator-Vision finally ready for prime-time?

Jay Wright

Vice President, Product Management Qualcomm Connected Experiences, Inc.

Augmented-Reality holds the promise of merging the physical world with information, but the 'killer app' remains elusive.

Today, the rise of the smartphone and tablet - with powerful 3D, 4G, and high-res cameras - combined with significant advances in computer-vision, are finally unleashing the full power of AR.

Technology leaders such as Intel, Qualcomm, and Nvidia, are targeting AR disruptive potential on mobile advertising, gaming, and education by heavily investing in next-gen AR platforms.

With a market size projected to reach $1.5 billion by 2015, leading brands, entrepreneurs and investors are developing AR applications that meld virtual experiences with everyday consumer lives.

But will the mass market embrace augmented reality experiences? How will these developments change the game for retailers, advertisers, teachers, and game and mobile applications -- and which monetization models will be most successful?

6:00 PM - 8:30 PM Room Cemex Auditorium