Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes
<p>Mobile is changing everything and developers are uniquely positioned to drive the future. Dr. Paul Jacobs, Qualcomm's chairman and CEO, kicks off the conference with a look at what's new and the opportunity ahead for developers to create the next generation of extraordinary consumer experiences.</p>
<p>The introduction of Brew MP marked its evolution into a fully realized OS and the best OS choice for mass-market smartphones. This eagerly awaited session is a must-attend comprehensive overview that will queue up all the Brew MP breakout sessions over the subsequent two days.</p>
<p>How do you make money from apps in today's fragmented landscape? Is free the new fee? Why bother with native apps if it's all going to the web? Who'll be the winner in the war of the application stores? Feature phones vs. smartphones, does it matter? There's Google and Apple and why bother with anything else? Where is the industry going; what are the technologies, commercial channels and business models that will re-shape it? Challenge your views and join us for a frank, open discussion with opinion makers from across the value chain. This isn't your standard panel - come and join the conversation.</p>
<p>Jason Kenagy, VP Product Managment, Qualcomm will discuss Global Brew MP Business Opportunities.</p>
<p>Learn about the new Brew MP Multiplatform SDK and enhancements to the Brew MP tools. The new SDK supports Brew MP devices, as well as those running Brew vers. 3 & 4 – from a single toolset – while increasing simulation accuracy. Development is made easy with Visual Studio and Eclipse plug-ins, providing one-button click-2-run and click-2-debug actions on both simulated and physical devices.</p>
<p>Come hear what mobile users are saying about apps, content and storefronts. Qualcomm's been reaching out this past year to mobile consumers to learn more about their preferences for application discovery, types of interest and storefront experiences. Leave knowing your audience better and get insights on opportunities for improving your results.</p>
<p>Where operators pitch you! Learn what they want, what they're not so hot on and how to work with them. Here's your chance to sit face to face, ask questions, learn what you need to know and make important business connections. Russ Lipinski, Vice President and and Executive Director from Associated Carries Group will also be on hand to speak.</p>
<p>With OMH (Open Market Handset), CDMA handsets are now sold through multiple channels, in multiple countries, via the open market. These OMH devices offer expanded markets for application deployments. Join this engaging session to learn how application developers and OEMs are leveraging OMH to expand distribution and to discover new revenue streams.</p>
<p>Come to this session to learn how to create innovative apps that benefit from awareness of the user environment via multiple technologies in Qualcomm chipsets. Sensors to leverage gestures/motion states; gpsOne for on-demand positioning, intermediate fixes & dynamic power optimization; advanced connection engine technologies to tune phone behavior based on operating environment. All this and more in this session will show you how the future is here now.</p><p>Also Speaking from Qualcomm: Marc Ische, Staff Product Manager and Matthew Michael, Staff Product Manager.</p>
<p>On devices with Qualcomm's Adreno 205 GPU, OpenVG acceleration of SVG provides graphical acceleration and new possibilities for developers. Partnered with IKIVO's SVG engine and authoring tools, Qualcomm empowers developers to leverage the capabilities of the Adreno GPU to produce cutting-edge vector graphics content. This session will provide an overview of these capabilities, show examples of Adreno-powered SVG content and demonstrate how to use these tools and graphical capabilities to create premium SVG content.</p>
<p>The best user experience with mobile apps requires two essential ingredients: a powerful, feature-rich chipset, particularly for graphics/multimedia capabilities, running the device; and very tight integration between the hardware and the phone's OS. With these elements in place, the results can be amazing, giving developers the chance to build and charge for premium apps. Come and get an essential overview of how to enhance the user experience when you write for Qualcomm-based phones.</p><p>Also speaking from Qualcomm: Raj Talluri, VP, Product Management.</p>
<p>In this session you will learn about vision-based augmented reality that leverages Qualcomm's SnapdragonTM processors to enable a next-generation user interface for a new breed of interactive applications. Come learn about the exciting new AR application opportunities Qualcomm is enabling for Snapdragon-based smartphones.</p>
<p>Jason Kenagy, VP Product Managment, Qualcomm will discuss Global Brew MP Business Opportunities.</p>
<p>Get a full overview and demonstration of Qualcomm's new mobile development platform. This session will provide important insight into Qualcomm's developer program, from how to maximize your development, optimization and testing, to creating an enhanced user experience, to how to order and get support for the device. Join us to also learn how you can get early access to the platform through our beta program.</p><p>Also speaking from Qualcomm- Bala Sripathirathan, Director, Engineering.</p>
<p>The convergence of smartphone and computing technology has given rise to a new category of larger-screen smartbook devices and represents an opportunity for mobile developers to develop applications for these emerging form factors powered by the Snapdragon chipset. This session will include a mix of practical business and technical information that will help you to evaluate this emerging device category and understand key application focus areas. An overview of application case studies, key operating systems, tools and development platforms will be used to demonstrate how you can optimize your development efforts. Also speaking: Rick Lau, Staff Project Manager, Qualcomm.<br /><br />*Legal Notice: In the territory of the Federal Republic of Germany, the use of the term "Smartbook" in connection with portable computers is reserved exclusively to Smartbook AG, Germany.</p>
<p>Interested in learning what Qualcomm Innovation Center, Inc. (QuIC), a subsidiary of Qualcomm Incorporated, is doing in the mobile open source arena? Come join the staff from QuIC to learn about the projects they're working on for Android, Linux Kernel, Chrome and WebKit.</p><p>Also speaking from Qualcomm: Karthik Iyer, Director Engineering; Mark Bapst, VP, Technology; Chidu Krishnan, Director Engineering; and Bryan Huntsman, Senior Staff Engineer.</p>
<p>Learn how personalized recommendations can help you get your applications discovered and sold. In our experience, offering recommendations can have a significant impact on the promotion and sale of application titles, as compared to traditional promotional techniques.</p>
<p>Learn how to work with privileges to protect your application's data, access Brew MP APIs and services, and share data between applications. Understand the Brew MP capability-based privilege model and how it relates to file system ACLs and application signing. Plus, the session features a bonus lightning round on Brew MP crypto APIs.</p><p>Also speaking from Qualcomm: Laurence Lundblade, Sr. Director, Technology.</p>
<p>What are the cool new multimedia features that developers can expect to see in future Qualcomm chipsets? Qualcomm chipsets already include advanced, highly integrated multimedia solutions that enable cutting-edge applications. But what's next? Come hear directly from Qualcomm's Multimedia Product Management team about where they see these technologies going. And get a head start on designing the industry's next killer apps.</p><p>Also speaking from Qualcomm: Tim Leland, Staff Product Manager and Paul torres, Staff Product Manager.</p>
<p>The wireless health industry is an amalgamation of low-power and cellular wireless technologies, and an array of disposable patches that will collect and transmit biometric data. But two of the other most important areas are the need for compelling software applications and business models that work both for consumers and businesses. Come learn how a group of wireless health companies are tackling these issues.</p>
<p>Come learn more about Vive, a new service offering from Qualcomm. Vive drives consumers to your application or content, increasing your revenue potential. Whether you are a developer, device manufacturer or operator, Vive can help you make the most of your content strategy.</p>
<p>Attendees will learn about opportunities to use datacasting via the FLO TVTM service to enrich and enhance their applications. This session will also announce details of the FLO Developer Challenge - a chance to win $25,000 by submitting a datacast application that would work with the FLO TV service.</p><p>Also present from Qualcomm: Armando Santana, Staff Product Manager and Rajkumar Pitchaimani, Senior Staff Manager, Engineering.</p>