<p>This session will explore the potential benefits of using contextual information to customise apps in real-time, as well as obstacles such as the availability of APIs and privacy concerns. It will also debate whether mobile operators, the major social networks or other entities are best placed to act as trusted intermediaries for the kind of contextual information that would make apps more relevant and attractive to advertisers.</p><p>For more information about this panel, click <a target="_blank" href="http://www.mobileworldcongress.com/conference/conf_agenda.htm">here</a>.</p>

<p>Catch this keynote preview to be broadcast on Mobile World Live platform and on screens at the Fira.</p>

<p>This session will explore whether mobile technology is advanced enough to make augmented reality, which often makes use of sophisticated software and lots of processing power in the cloud,&nbsp; compelling. Are device connectivity and battery life sufficient to add three-dimensional, lifelike images into the real-world, so that a gamer could do battle with a virtual dragon in the street, for example? If it does thrive, will augmented reality be driven by large, established web companies and handset vendors, or will we see start-ups leading the development of this market?</p><p>For more information about this session, click <a href="http://www.mobileworldcongress.com/conference/conf_agenda.htm" target="_blank">here</a>.</p>

<p>In this session, the companies leading the move to a truly connected world will discuss the critical issues that need to be addressed for this market to reach its true potential.</p><p>For more information about this Keynote, click <a href="http://www.mobileworldcongress.com/conference/conf_agenda.htm" target="_blank">here</a>.</p>

<p>In this session,&nbsp; keynote addresses from leading international operators and major vendors&nbsp; will give insight into the current status of recent deployments and&nbsp; network launches. During the course of the day, top-level speakers from&nbsp; the mobile community will discuss challenges for efficient operations&nbsp; and the necessary technology developments uncovered on the way to delivering mass-market services, providing an outlook on high-priority&nbsp; matters like Voice over LTE (VoLTE), the impact of IP version 6 and many others.</p><p>For more information on this session, click <a target="_blank" href="http://www.mobileworldcongress.com/conference/conf_agenda.htm">here</a>.</p>