Making Apps Smarter
Colm Healy
<p>This session will explore the potential benefits of using contextual information to customise apps in real-time, as well as obstacles such as the availability of APIs and privacy concerns. It will also debate whether mobile operators, the major social networks or other entities are best placed to act as trusted intermediaries for the kind of contextual information that would make apps more relevant and attractive to advertisers.</p><p>For more information about this panel, click <a target="_blank" href="http://www.mobileworldcongress.com/conference/conf_agenda.htm">here</a>.</p>