<div><p>The success of Apple and their App Store seems to have taken the mobile industry unawares - as a consequence we are seeing the rise of a variety of these application marketplaces from mobile operators, platform providers and handset manufacturers, amongst others and fragmentation becomes a significant issue.</p><p>This session will examine the impact of fragmentation and strategies to counter it. It will also delve into the latest innovations available to developers and how these are impacting the consumer, as well as pertinent issues such as pricing and marketing, channels to market and delivery mechanisms and how to get the application experience to the mass market.</p></div>

<p>The Mobile Vision Forum is a one-day event in the GSMA Ministerial Programme at the Mobile World Congress 2010. The Forum will provide delegates with the opportunity to hear stimulating panel discussions and practical case studies on the topic of 'Enabling the Mobile Future' and to engage in debate with the panelists through interactive questions and answer sessions.</p>