Developers will get a quick introduction to Qualcomm's augmented reality (AR) platform, see a few examples of apps developed with the platform, and then experience a live walk through of how to create an app using Qualcomm's AR Extension for Unity. The interactive, hands-on session will conclude with a 15 minute Q&A.

<p>Augmented-Reality holds the promise of merging the physical world with information, but the 'killer app' remains elusive.</p> <p>Today, the rise of the smartphone and tablet - with powerful 3D, 4G, and high-res cameras - combined with significant advances in computer-vision, are finally unleashing the full power of AR.</p> <p>Technology leaders such as Intel, Qualcomm, and Nvidia, are targeting AR disruptive potential on mobile advertising, gaming, and education by heavily investing in next-gen AR platforms.</p> <p>With a market size projected to reach $1.5 billion by 2015, leading brands, entrepreneurs and investors are developing AR applications that meld virtual experiences with everyday consumer lives.</p> <p>But will the mass market embrace augmented reality experiences? How will these developments change the game for retailers, advertisers, teachers, and game and mobile applications -- and which monetization models will be most successful? </p>

<div style="line-height: 150%; text-autospace: "><span style="line-height: 150%; font-size: 10pt">Developers will get a quick intro to Qualcomm's AR platform, see a few examples of apps developed with the platform, and then experience a live walk through of how to create an app using Qualcomm&rsquo;s AR Extension for Unity.</span></div>