<p>Augmented-Reality holds the promise of merging the physical world with information, but the 'killer app' remains elusive.</p>
<p>Today, the rise of the smartphone and tablet - with powerful 3D, 4G, and high-res cameras - combined with significant advances in computer-vision, are finally unleashing the full power of AR.</p>
<p>Technology leaders such as Intel, Qualcomm, and Nvidia, are targeting AR disruptive potential on mobile advertising, gaming, and education by heavily investing in next-gen AR platforms.</p>
<p>With a market size projected to reach $1.5 billion by 2015, leading brands, entrepreneurs and investors are developing AR applications that meld virtual experiences with everyday consumer lives.</p>
<p>But will the mass market embrace augmented reality experiences? How will these developments change the game for retailers, advertisers, teachers, and game and mobile applications -- and which monetization models will be most successful? </p>
6:00 PM
Cemex Auditorium