DASH – Toward a Better Mobile Video User Experience
Do you like jittery, staccato playback and long buffer times when you watch video on your phone or tablet? Neither do I. Neither does Qualcomm.
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Do you like jittery, staccato playback and long buffer times when you watch video on your phone or tablet? Neither do I. Neither does Qualcomm.
Are you reading this on your phone or tablet? Did the page load as quickly as you wanted? Chances are that it didn’t. Here’s what’s going on. Compuware recently published “What Users Want from Mobile,” a 2011 survey of 4014 consumers worldwide on their expectations for mobile Web site and application performance. Let me cut to the chase:
If you develop native applications, you live on the left-hand side of this image. You’re close to phone internals and you can use hardware APIs to take full advantage of sensors, location based services , GPS, camera and other components inside the phone. Of course, that also means that you have to port, test and maintain versions for all the platforms your customers use — but you can’t have everything.
As the availability of HD quality video on smartphones and tablets increases, so does consumers expectations of what constitutes an acceptable mobile entertainment experience. Consumers expect the type of rich, seamless entertainment experience they enjoy at home to also be what they experience on their mobile device.
“I skate to where the puck is going to be, not where it has been.” Ice hockey great Wayne Gretzky said that, and that’s how I feel about the momentum behind WebGL. I think that this web-based graphics library is going to help tear down the walls that separate native app developers from web app developers today and allow them to inhabit the same world.
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