Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

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February 2012 (15)

The Snapdragon S4’s Adreno GPU takes Graphics to the Next Level

The ability to render with a GPU on mobile devices has created a world of possibilities for game, web, and graphics developers, as offloading graphics rendering from the CPU can free up valuable system resources. The embedded GPU found in the latest Snapdragon processors is custom-built by Qualcomm and aptly named the Adreno series, because it’s analogous to applying a shot of pure adrenaline to any graphics intensive task. With the latest S4 processors, the Adreno 225 takes center-stage with a 50% increase in performance over the previous generation Adreno 220 and is roughly 7.5 times faster than the first generation Adreno 200.
Feb 21, 2012 by Francisco Cheng

Snapdragon S4 Camera Revealed

There’s been a lot of buzz about our Snapdragon S4 processor leading into Mobile World Congress 2012. It’s already well known that the S4 is the first mobile processor built using a 28nm process and the first to integrate 4G LTE, made possible because our chips are custom-designed from the ground up using the ARM instruction set. What hasn’t been fully revealed yet, however, are some of the finer details about the S4 and its many components which empower all the fun multimedia tasks that the average person can do with a mobile device.

Feb 17, 2012 by Francisco Cheng

HDR Photography on an S4 Smartphone

High Dynamic Range (HDR) photography is a popular technique that blends a series of photos taken at different exposures and combining them into one image that looks slightly out of this world, similar to a 3D scene taken from a video game. It’s an attempt to overcome the limited dynamic range of most camera sensors, developing a full range of tones that, at most, only real human eyeballs can detect. Ordinarily, HDR enthusiasts would use an expensive DSLR camera and process these photos on a separate system using expensive editing software. But equipped with a powerful mobile processor, multiple photos taken at different exposures and software post-processing can all be done on a single device as small as a smartphone.

Feb 17, 2012 by Francisco Cheng

Spectrum Legislation Now Is a Win-Win-Win-Win

Should spectrum legislation be included in the payroll tax cut extension? Or should it be used as an offset for an extension of unemployment insurance and the so-called “medicare doc fix?” Or maybe it should be enacted as a stand alone bill. Or how about yes to all the above?

Feb 15, 2012 by Alice Tornquist

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