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April 2011 (7)

Snapdragon HD 720p Video Performance

As the availability of HD quality video on smartphones and tablets increases, so does consumers expectations of what constitutes an acceptable mobile entertainment experience. Consumers expect the type of rich, seamless entertainment experience they enjoy at home to also be what they experience on their mobile device.

Apr 29, 2011 by Sayeed Choudhury

The Mandate for Electronic On-board Recorders

On September 29, 2010, Senators Mark Pryor (D-AR) and Lamar Alexander (R-TN) introduced legislation, Senate Bill S.3884, that would require the U.S. Department of Transportation (DOT) to issue a mandate for motor carriers to use electronic on-board recorders (EOBRs) to log truck driver hours electronically. This bill is being advocated by a coalition of motor carriers and others that believe transportation logistics will result in improved safety performance through fewer driver fatigue-related accidents. The mandate will ensure all motor carriers and drivers follow the same rules.

Apr 28, 2011 by Dave Kraft

Next Gen Snapdragon Dual-Core MDP

The possibilities are endless with the new generation of the Snapdragon MDP. It offers developers powerful built-in graphics, power management and other profiling tools to develop, test and optimize Android applications for a wide range of pre-commercial devices. Purchase yours at bsquare.com/qualcomm.

Apr 27, 2011 by Leon Farasati

Highlighting Qualcomm’s Commitment to Social Responsibility

Did you know that in 2010 Qualcomm was once again named to FORTUNE magazine’s “Most Diverse Companies” list? Qualcomm employees represent more than 107 nationalities, speak 66 languages, range in age from 18 to 77, and are 55 percent minorities. This is just one of the numerous statistics and accomplishments we’re proud to highlight in the 2010 Qualcomm Social Responsibility Report (QSR).

Apr 26, 2011 by Daniel Sullivan

Show Me The (Web App Store) Money

By now, most of us are used to the idea of an application store, providing applications that make our mobile devices more useful. Typically, entire ecosystems spring up around a platform, and there are multiple examples : Apple’s App Store, the Android Market, the Palm® App Catalog for webOS, RIM’s BlackBerry App World™, and Brew™ storefronts.

Apr 19, 2011 by Mike Milikich

The 2011 Biomimicry Conference: Zoological Perspectives

We’ve discussed in this forum, on a number of occasions, the Biomimetic effort. As the inspiration for our reflective displays, Biomimicry is a field we’re passionate about and one we work with business, government and educational organizations to promote. A prime example of this collaboration was our sponsorship of UC Berkeley-based seminar titled “How Would Nature Do That?” which focused on empowering a new generation of scientists to seek solutions from nature.

Apr 18, 2011

Vision-Based Augmented Reality Makes the Game More Naturally Personal

Vision-based mobile augmented reality takes the power of the smartphone and turns it into a personal, interactive entertainment medium. Game developers, advertisers and other content providers can take a printed image and bring it to life in front of one’s eyes. Never has the very small screen been so powerful and so personal.

Apr 15, 2011 by Peter Marx

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