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Qualcomm Life Kicks Off the Wireless Walking Challenge with the American Heart Association

There are 1,440 minutes in every day. Why not spend at least 30 of them doing physical activity? This week Qualcomm Life, in collaboration with the American Heart Association, launched the Wireless Walking Challenge and offered participants the chance to become the ultimate #Walkstar!

Regular exercise is a great way to feel better, increase energy levels and in some cases allow individuals to live a longer and healthier life. The Diabetes Prevention Program showed that walking 150 minutes per week and losing just 7% of your body weight (10-15 pounds) can reduce your risk of Type 2 diabetes by 58%.[i] The Nurse's Health Study showed that women who walked 180 minutes or more per week reduced their risk of a heart attack or other coronary event by 35% compared with women who did not walk.[ii]

In a world where chronic conditions like hypertension, diabetes and cardiovascular diseases are on the rise, there is no better time than now to get up and start moving. And now you can make a game out of getting fit by utilizing one of several wireless activity trackers or web-based apps available.

Today, Qualcomm’s 2net Platform and 2net Connect APIS help to power several of these products including popular mHealth apps like MapMyFitness, Noom and RunKeeper and activity monitoring devices like BodyMedia and Fitbit. These technologies will all be made available in one place in the Wireless Walking Challenge app for attendees at Mobile World Congress 2013 in Barcelona, Spain to monitor activity levels throughout the week. To participate, attendees are offered their choice of these mHealth apps or devices to track their progress throughout the week via the web-based leaderboard.  

Prizes of $200, $100 and $50 will be awarded daily for the first through third place winners, respectively. The grand prize winner will be awarded to the #Walkstar with the most steps at the conference close and they will win a Dell XPS Tablet. Keep an eye out on the leaderboard throughout the week and follow @QualcommLife and #WalkStar on Twitter to see who pulls ahead and captures the grand prize.

The mHealth apps and devices are connected to the Wireless Walking Challenge app via the 2net Connect APIs, which were launched in Europe just this week. The openness of the 2net Platform and the 2net Connect APIs, allow challengers to select whichever device or app best suits them, enabling a truly personalized health experience where data is automatically collected and seamlessly aggregated across a variety of sensors, wireless technologies and applications. 

Now, take a break from your computer and go for a 10-minute walk to break up your day. Or, take it one step further and create your own Wireless Walking Challenge with your friends, family or coworkers. Sometimes a little healthy competition can make a big difference in your future heart health.




[i] Group Lifestyle Balance™: Diabetes Prevention Program Lifestyle Change Program. Rep. University of Pittsburg, 2011. Web. 19 Feb. 2013. <http://www.diabetesprevention.pitt.edu/docs/GroupLifestyleBalanceLeaders....

[ii] Manson JE, Hu FB, Rich-Edwards JW, et al. A prospective study of walking as compared with vigorous exercise in the prevention of coronary heart disease in women. N Engl J Med. 1999; 341:650-8.

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