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Verizon Developer Community (VDC) Conference

Las Vegas, September 21-22, 2010

I recently had the opportunity to attend this year’s Verizon Developer Community (VDC) Conference held at the Aria Resort and Casino in Las Vegas, Nevada. Turnout for the event was pretty impressive. The event attracted folks from across the globe and from various companies to see what was new in Verizon’s portfolio.

The opening session was a real audience pleaser. Greg Haller, VP of Customer Solutions for Verizon Wireless, gave the keynote and reinforced Verizon’s commitment to the mobile developer community. He stressed the importance of providing developers the tools and support they need to get their apps out to market faster. He also emphasized the importance of reliable back-end systems to manage revenue sharing while providing solid and reliable distribution channels. The keynote sessions included a panel discussion with some top entrepreneurs in the mobile application community. This really gave the attendees a pretty good picture of what’s to come and some of the new advances in technologies, including hot topics from LTE to security and just about everything in between. The audience quickly took advantage of the panel asking some pointed questions directly to the panelists. Some even used the opportunity to convey wish lists which Verizon representatives openly accepted.

The tag line for this year’s conference was “Power Your App” and that’s exactly what the various session tracks offered. They were organized into both Marketing- and Technology-focused tracks, basically a little something for everyone. Our Qualcomm team led three sessions during the event, one was a Marketing track entitled “What’s New with Brew®.” In this session we gave a high-level overview of how Brew has evolved into Brew Mobile Platform™ a new platform to help lower the barriers to entry for developers so they can better serve the needs of the 57 million Verizon subscribers. Later in the day we presented an overview about Brew MP tools. This session gave the audience a glimpse of some of the features of the new multiplatform SDK, like having the ability to develop for both Brew MP devices as well as Brew 3 & 4 devices with one single toolset. We also spent time reviewing the IDE integration with Microsoft Visual Studio and Eclipse as well as click-2-run and click-2-debug platform features. Our final session was entitled “Migrating from Brew to Brew MP.” This session provided the attendees with an overview of the differences between Brew and Brew MP and gave them a step-by-step process for converting their applications to leverage the enhanced features available in Brew MP.

Also offered this year was a Developer Lounge, which was set up as an “ask-the-expert” type of venue where attendees could get the information they were interested in firsthand from the pros. The Verizon team also arranged what they called “power stations” for each one of the technology areas including Brew MP, Android, Blackberry and Vcast, as well as Nav and Networks. People really had a lot of different areas to choose from to visit and obtain the answers they were looking for at the event. And if folks felt the inclination, they could just pick up a guitar and start jamming to a round of Rock Band® or even take on a quick game of ping-pong with a fellow attendee. Whatever the desire, it seemed pretty easy to accommodate.

Food and entertainment at this year’s conference was not to be overlooked. The Aria hotel itself was an amazing venue. The staff was very attentive and the food was to die for. On Tuesday evening, the Haze nightclub was reserved for the VDC attendees and main stage entertainment was provided by the band Nerd. You could tell that the energy in the room continued the energy from the earlier conference sessions.

Overall I felt that this year’s VDC was a great success. A lot of attendees seemed to get the information they needed and were able to network with other technical and business professionals. I think next year’s event will draw an even bigger crowd of industry professionals, as Verizon continues to position themselves as one of the premier mobile operators.

For more information on this year’s conference, visit the VDC web site. There you will be able to find some great recaps from the various sessions along with some recorded sessions so that you won’t miss a thing.

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