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2010: The Year of Live TV

2010. Think about it: what a year for live TV! The Superbowl is behind us, with 106.5 million people watching the Saints beat the Colts. A record. The Winter Olympics are barely over, and then of course there is the upcoming FIFA world cup, with a sprinkle of Roland Garros along the way.

For such events, nothing replaces live TV. No way am I gonna face my friends the day after the game, hearing them boast about that amazing goal Thierry Henry scored in the semi-finals, and me giving them a blank stare. OK, not with the hand please, and yes, I am speculating a bit regarding France’s changes to make it thus far. But you get my point. A missed game is like a slice of pizza. It gets stale pretty quickly. When epic sports moments take place, we want to be in the know, see them as they unfold, and be part of the post-game discussions.

The problem is: a lot of those moments happen during our work day. In the past as a college student, I didn’t mind missing a few “English as a second language” classes to catch the Winter Olympics (to my regret later on). But today, with a demanding job, a busy travel schedule and kids, I’d like to be able to take the event with me. We all multi-task, and we’re all able to steal a 5-minute peek of the Alpine Downhill final on our mobile without a huge hit to productivity – don’t worry boss.

To me, a good mobile TV service won’t cut me off and make me less social. Far from it, it will help me better connect with my community and share those incredible moments when a split second means a new world record.

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