Network Optimization
Transferring knowledge and expertise
Quality of Experience
Whether they are part of an emerging or established market, the ultimate goal of network operators is the same around the globe: creating a quality experience for their subscribers. Qualcomm’s Engineering Services Group (ESG) works with operators and vendors worldwide to help them achieve that goal.
Sharing Proven Best Practices
As a top-tier international consulting group, ESG offers its customers expertise in next-generation wireless technologies and the complete life cycle of network deployment. “From technical assessments to vendor selection to service expansion to network optimization, we help our clients evaluate all of their options,” says Gail O’Toole, senior director of program management. “Our philosophy is about educating customers in a vendor-agnostic way so that they are able to find the optimum solution for their situation.”
“ We are a unique blend of immense engineering talent and brainpower from over 50 countries. Our customers are operators throughout the world and our team has the cultural and linguistic diversity to build relationships anywhere. ”
- Mubanga NsofuStaff Engineer
As part of Qualcomm, ESG is founded on the most solid technical expertise available. In addition, ESG also leverages years of experience in the end-to-end business side of network management. “We address not only the technical issues, but also those of the entire network operation. How can operators eliminate dropped calls? How can they manage network traffic? How can they dimension their networks for future growth? We know the technology and the proven best practices for maximizing the potential of the technology,” says O’Toole.
Trusted Advisors
At the heart of ESG’s innovative consulting approach is the transference of knowledge—sharing technology and vendor-agnostic insights. Educating customers this way supports ESG’s purpose: to facilitate the global adoption and implementation of wireless technology.
Denis Popov, senior program manager working primarily in Eastern Europe, knows this focus on education is having a positive impact on his clients. “Our customers tell us that this practice of knowledge and experience sharing is what distinguishes us from all other service providers,” says Popov. “When a customer tells me they see us as a ‘trusted advisor,’ that really shows me that we’re being successful.”
Diversity and Communication
Key to ESG’s success is the international and intellectual makeup of the team. “We are a unique blend of immense engineering talent and brainpower from over 50 countries. Our customers are operators throughout the world and our team has the cultural and linguistic diversity to build relationships anywhere,” says Mubanga Nsofu, staff engineer working primarily in sub-Saharan Africa. “For example, our ESG team in South Africa has members from India as well as west and southern Africa. Between the three of us, we speak at least twelve languages (local and international) fluently—Chinese, French and English to name but a few.”
The diverse personal and professional experience of the team enables members to understand the operational challenges of their customers, as well as other influences that may be affecting the project. “Our approach is to be close to the operator, to put ourselves in their shoes,” says Popov. “We strive to understand the organization as well as the infrastructure and political background of each country.”
ESG’s communication savvy is critical internally as well. “Despite being in so many different places, the dispersion of knowledge across the group—around the globe—is very efficient, which means we can recreate success in one country after another,” says O’Toole.
Fostering Global Connectivity
“Our work is important for end users,” says Nsofu. “We are helping to ensure the successful deployment and operation of 3G networks around the world, bringing wireless technology to huge populations that have yet to experience the benefits of widespread connectivity.”
