Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

You are here

Home › Connect › Analyst Relations › Briefing Center › Investor...

Location Based Services

Tagg—The Pet Tracker

November 5, 2012

Tagg—The Pet Tracker is a GPS tracking device that uses advanced GPS and cellular technology to provide insight into pets’ day-to-day activities and whereabouts.


Market Size

  • Within the 50 billion dollar pet industry, 46.3 million households in the US own at least one dog, and 92 percent of dog owners say that they consider their dog to be a member of the family.
  • According to ASPCA.com 10 million pets are reported missing every year.
  • According to the National Council on Pet Population Study and Policy, only 15 to 20 percent of lost dogs and only two percent of lost cats are ever returned to their owners.

Specifications

  • Purpose-built for dogs over 10 lbs., weighs 1.16 ounces, and has a battery life of up to 30 days depending on usage patterns.
  • Services are available using the website or the mobile app available for and Android™.
  • Location tracking capabilities and notifications allow pet owners to see where the pet is, be alerted if the pet leaves a specified zone and receive directions to its location.
  • A Trip Button temporarily suppresses breach alerts without disabling location tracking, enabling pet owners to stop the system from sending unnecessary notifications.
  • Originally launched September 2011, a new Activity Tracking feature was released October 2012,
  • Activity Tracking provides pet parents with daily Tagg Points, an at-a-glance snapshot of their pets’ activity in a 24-hour period.
  • Tagg Points are accumulated and charted each day, providing data that will help pet owners make more informed decisions about their pets’ exercise routines.

    • Availability

    • Available for $99.95, including three free months of service and service thereafter billed at $7.95 per month.
    • Add-a-Pet trackers are available for just $89.95, each with a monthly service fee of just 95 cents after the first month.
    • Currently sold online at www.tagg.com, Amazon.com, Target.com, Apple.com, Petco.com and at Apple, Target, BestBuy, Verizon and Sam’s Club stores, and veterinarian offices nationwide.

<br />Knowledge Area

Webinar: “My Dog Has GPS” – Leveraging Qualcomm Technology for Hi-Tech Pets

October 5, 2012

This webinar, led by host Julie McClure, Director of Industry Analyst Relations, and Dave Vigil, President of Snaptracs, Inc., will offer the “A to Z” story behind the development of Tagg’s initial offering of GPS, location-based capabilities and provide details about the launch of the new Activity Tracking feature, which gives pet owners unprecedented insight into their pet’s daily activity to help keep them happy and healthy.

view webinar

What is Tagg?

The Tagg pet tracking system uses advanced GPS tracking technology to allow you to see where your dog is and be notified if he or she wanders off.

    Aug 15, 2011 2:00

Podcast: Tagg—The Pet Tracker

Nov 5, 2012 -
9:02

Join Senior Vice President and General Manager of Snaptracs, Inc., Dave Vigil, for a discussion about Tagg—The Pet Tracker, a GPS pet tracking device that uses advanced GPS, accelerometer, and cellular technology to provide insight into pets’ day-to-day activities and whereabouts. Topics covered include the story behind the development of Tagg, product highlights and specifications, the go-to market strategy, and insights on how pet owners can help keep their pets happy and healthy using Tagg.