Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

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Qualcomm Reference Design – A Comprehensive Ecosystem

UPDATED JUN 28, 2013

  • In today’s dynamic, highly competitive high-volume smartphone segment, speeding time to market is a critical concern for device manufacturers.
  • Qualcomm Technologies, Inc., has dramatically shortened that cycle to an average of 60 days or less with its Qualcomm® Reference Design (QRD) program.
  • It takes device manufacturers, hardware component vendors and software developers to create a great consumer device, and the QRD program is designed with this community in mind - helping to expand the commercial potential for all.
  • As of June 2013, more than 250 public QRD-based products have launched in collaboration with more than 40 OEMs in 17 countries.
  • Launched in 2011, QRD gets high-performance and differentiated devices from concept to launch – faster, and at a lower development cost.
  • For device manufacturers, it is the only program that brings together the value of the mobile industry leader with specific products, features and support for emerging markets.
  • Offers Qualcomm Technologies’ leading technical innovation, differentiated hardware and software, easy customization options, testing and acceptance readiness for regional and leading operator requirements, and access to a complete ecosystem of Qualcomm Technologies’ vendors and providers.
  • This ecosystem is key to enabling customers to quickly and cost-effectively commercialize differentiated devices – with the best components at the most competitive prices.
  • The expanded QRD portfolio of Snapdragon™ processors supports various 3G and 2G network technologies, such as LTE-TDD and TD-SCDMA, as well as DSDS/DSDA and TSTS, helping to provide an upgrade path to the newest Snapdragon 400 (8x30, 8x26, 8926) and 200 (8x25Q, 8x10, 8x12) processors
  • In June 2013, the portfolio expanded to include the latest Snapdragon 200 processors (8x10 and 8x12), as well as a reference design made specifically for tablets running on Qualcomm Snapdragon 400 processors (8230 and 8030).
  • All of the key components OEMs need to build and quickly commercialize a smartphone are included: hardware design (including printed circuit board schematics), bill of materials, mechanical design, antenna design, software (including firmware), a customizable UI toolkit and an ecosystem of third party hardware components and software apps and services that have been tested and verified.
  • QRD tools assist manufacturers during the complete lifecycle of designing, developing and building Android-based devices; including everything from developing and debugging software, to fine tuning the performance of software and hardware components, to performing factory testing.
  • Established regional testing support is available in China, India, Indonesia and Brazil.
  • Popular local apps for QRD-based devices and regional language packs are available – all to simplify and help speed entry into local markets.

Knowledge Area

Qualcomm Reference Design – Bringing Leading-Edge Technology and Speeding Commercialization to Emerging Global Regions

FEB 6, 2013

Join our speaker Jeff Lorbeck for a firsthand look at how the Qualcomm Reference Design (QRD) program is allowing OEMs in emerging regions to launch products faster and at lower engineering costs, with a growing support system around the world. In this Webinar, Jeff will discuss how the QRD program offers industry-leading technical innovation; differentiated hardware and software; easy customization options; access to an ecosystem of vendors and providers of Qualcomm Technologies; and testing and acceptance readiness for regional and leading operator requirements. To date, the QRD program has launched more than 170 products in 13 countries in collaboration with more than 40 OEMs with 100 new devices in the pipeline.