Extend your reach. Go mobile. BrandXtend allows you to take control of your direct-to-consumer mobile content strategy to increase your brand's exposure, own your mobile consumer data and grow revenues.

From media and entertainment companies, consumer brands to wireless operators, BrandXtend provides tools to merchandize, monetize, market, manage, distribute and differentiate dynamic mobile content offerings. With BrandXtend, you get a scalable end-to-end solution focused on driving growth in mobile content downloads.

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MLB Advanced Media, LP (MLBAM), was the first to launch a commercial service based on Qualcomm's BrandXtend solution. BrandXtend gives MLBAM a flexible platform for managing its mobile direct-to-consumer content offerings on the Web and a reliable method for delivering content over-the-air to a broad range of mobile devices.

Fans can now readily browse and purchase content such as team logo and mascot wallpapers, ringtones of famous radio calls, as well as new player images featuring current players and all-time greats. MLBAM's mobile offerings are available to subscribers of many major U.S. wireless operators and can be previewed, purchased and downloaded from their favorite team's official mobile store on mlb.com.

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